# Personalized Skincare Collections Sans Ceuticals' Personal Prescription Notes Individual Issues By Laura McQuarrie | Published 2017-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-skincare References: [hellogiggles](http://hellogiggles.com/sans-ceuticals-beauty-brand-personalized-prescription-for-skin-care-and-hair-care/) & [sansceuticals](https://www.sansceuticals.com/personal-prescription) New Zealand-based [skincare and haircare brand](https://www.trendhunter.com/trends/proven-skincare1) Sans Ceuticals recently launched a new online tool called Personal Prescription that makes it possible to target and address one's individual issues with the brand's beauty products. After filling in a short quiz about one's skin and hair type, areas of concern and desired results, users are directed to a curated list of products suggestions that may best suit their needs. The Personal Prescription results also call up a [personalized ingredient list](https://www.trendhunter.com/trends/peptide-skincare-serum), which details some of the reasons why specific ingredients were chosen for an [individual's specified needs](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer). Sans Ceuticals offers a variety of shampoos, conditioners, face wash and exfoliant products, accessories, as well as kits, such as the Volumise + Repair Hair Kit, the Brighten + Refresh Hair Kit and the Luminous Skin Kit. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Personalized Skincare:** Disruptive innovation opportunity: Develop AI-powered tools that analyze skin and hair data to personalize beauty product recommendations. - **Individualized Results:** Disruptive innovation opportunity: Create online platforms that provide customized product suggestions based on user preferences and desired outcomes. - **Transparency in Ingredients:** Disruptive innovation opportunity: Implement technology that educates consumers about the specific ingredients in beauty products and their benefits for individual needs. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Introduce personalized skincare collections tailored to address individual skin concerns and deliver desired results. - **Haircare:** Disruptive innovation opportunity: Develop personalized haircare solutions that target specific hair types and concerns using data-driven recommendations. - **Beauty Technology:** Disruptive innovation opportunity: Pioneer AI-powered beauty technology that analyzes user data to offer customized product recommendations and ingredient insights. ## Related on Trend Hunter - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Prescription Hair Loss Treatments](https://www.trendhunter.com/trends/hair-me.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1.md)