# Medical Microchip Beauty Regimes Geneu's U+ System Analyzes DNA to Offer Personalized Skin Care By Alyson Wyers | Published 2014-10-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-skin-care References: [springwise](http://www.springwise.com/anti-aging-skincare-products-personalized-dna-analysis/) & [geneu](http://www.geneu.com) One concern many people have with [anti-aging products](https://www.trendhunter.com/trends/neuvian-skincare) is a lack of results, which is often due to a lack of personalized skin care. Based out of the UK, Geneu developed the U+ system, which uses DNA analysis to ensure skin care is customized for that customer. Their in-store gene analysis addresses the 0.1% of DNA that differs between every person. Geneu made a microchip that is able to detect human DNA and find these discrepancies. The U+ personalized skin care system is bringing medical-quality technology to consumers. Geneu customers take a [swab sample](https://www.trendhunter.com/trends/skin-health-testing-kit) to begin with. Instead of studying swabs in a lab, which can be a lengthy process, the microchip is capable of finding the relevant information in only a few minutes. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Skin Care:** Innovative gene analysis technology creates opportunities for personalized skin care products, catering specifically to individual customers. - **Medical-grade Consumer Products:** The integration of medical technology into consumer products is becoming more prevalent, with an opportunity for businesses to develop more medical-grade beauty products. - **Rapid DNA Analysis:** The acceleration of DNA analysis through microchip usage is changing the game, providing opportunities to enhance and speed up various industries from healthcare to criminal forensics. ### Sectors Adopting This - **Beauty Industry:** The beauty industry is being disrupted by scientific advancements with opportunities for personalized beauty products and transformative effects of medical technology. - **Healthcare Industry:** Advancements in DNA analysis technology have huge potential in the healthcare industry, including rapid diagnoses and customized treatments. - **Forensics Industry:** The use of microchip DNA analysis creates opportunities in the forensics industry, enabling faster and more accurate identification of suspects in criminal cases. ## Related on Trend Hunter - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [Personalized Skin Analysis Solutions](https://www.trendhunter.com/trends/loral-cell-bioprint.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI-Powered Aesthetic Systems](https://www.trendhunter.com/trends/medispa-ai-pro-30.md) - [AI-Powered Medical-Grade Skincare Systems](https://www.trendhunter.com/trends/universkin-by-alma.md) - [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Science-Backed Skincare Technology](https://www.trendhunter.com/trends/sciencebacked-skincare-technology-rnascence-biotechnologys-patch-delivers-r.md) - [Tailored Skin Care Recommendations](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer.md)