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# Personalized Skin Care Devices
The 'Way' Uses Sensors to Provide Personalized Skin Care Advice

By Rahul Kalvapalle | Published 2015-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-skin-care-device
References: [gizmag](http://www.gizmag.com/way-skincare-device/37598/) & [indiegogo](https://www.indiegogo.com/projects/way-your-personal-skincare-companion)

The 'Way' is a compact handheld device that uses an array of sensors to provide [personalized skin care advice](https://www.trendhunter.com/trends/skinassist). This unassuming device is packed with [UV index and humidity sensors](https://www.trendhunter.com/trends/refreshed-neutrogena-skin360). It also has a Bioelectrical Impedance Analysis sensor that is designed to detect oil and moisture content in the layer beneath the skin's surface, a solid indicator of overall skin health.

Data is then combined with local weather and pollution reports and used to formulate personalized advice, which is delivered on a smartphone app. The app makes recommendations such as applying moisturizer during low humidity conditions or putting on sunscreen when the UV index is high. It will also suggest specific skincare products and offer advice on how best to use them.

[Personalized skin care](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer) is an unaffordable dream for most people with problem skin, but this device shows that there's a way to make it more accessible using technology.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 20% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Personalized Skin Care:** The 'Way' demonstrates the potential for personalized skin care by using sensors and data analysis.
- **Sensor Technology:** The use of sensors in the 'Way' device showcases the disruptive potential of sensor technology in the beauty industry.
- **Smartphone Apps:** The smartphone app accompanying the 'Way' device highlights the opportunity for personalized skincare advice through mobile applications.

### Industries Being Reshaped

- **Beauty & Skincare:** The beauty and skincare industry can explore the integration of sensor technology and data analysis to offer personalized solutions.
- **Smart Devices:** The 'Way' device presents a disruptive innovation opportunity in the smart devices industry, specifically for personalized skincare devices.
- **Data Analysis:** The use of data analysis in the 'Way' device points to the potential for disruptive innovation in the data analysis industry for skincare applications.

## Related on Trend Hunter

- [AI-Powered Skincare Analyzers](https://www.trendhunter.com/trends/skin-light-therapy-3s.md)
- [AI-Powered Aesthetic Systems](https://www.trendhunter.com/trends/medispa-ai-pro-30.md)
- [AI-Powered Portable Skincare Devices](https://www.trendhunter.com/trends/portable-skincare-device.md)
- [Affordable AI Skincare Devices](https://www.trendhunter.com/trends/smartappguided.md)
- [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md)
- [Personalized Skin Analysis Solutions](https://www.trendhunter.com/trends/loral-cell-bioprint.md)
- [Digitized Skincare Platforms](https://www.trendhunter.com/trends/skin-surveyor.md)
- [Electronic Skin Platforms](https://www.trendhunter.com/trends/skinsight.md)
- [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md)
