# Personalized Shopping Stores Razorfish and Adobe Created a Digital Concept Store of the Future By Laura McQuarrie | Published 2016-05-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-shopping References: [retail-innovation](http://retail-innovation.com/razorfishs-digital-store-concept/) & [youtube](https://www.youtube.com/watch?v=XXyUvAMNAmE) Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called 'RazorShop.' This high-tech system that powers the store makes use of in-store BLE beacons, RFID-enabled products and a series of connected displays that make the most of services by Adobe. From the perspective of a consumer, a shopper is able to enter the store, approach signage and see content that's been hyper-targeted to their interests. A sales associate is able to access insights such as a shopper's engagement store, most desired items and motivation for shopping. Via a tablet, an associate is able to enter a "co-shopping" mode, which makes it possible to browse a selection of products that will be highly tailored to a consumer's likes and dislikes. This platform is seamlessly carried to online and app experiences. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 34% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Shopping:** The rise of personalized shopping experiences that use technology to customize products and offerings to individual consumers. - **In-store Technology:** The integration of BLE beacons and RFID-enabled products with connected displays to deliver a more customized in-store shopping experience. - **Connected Commerce:** Closing the gap between online and in-store experiences through seamless integration of personalized shopping experiences across digital channels. ### Sectors Adopting This - **Retail:** Retailers can use personalized shopping experiences to better engage and retain customers, as well as gather data for future marketing and product development. - **Technology:** Companies that develop and integrate in-store technologies like beacons and RFID can help brick-and-mortar stores deliver more personalized experiences to customers. - **Marketing:** Marketing firms that specialize in delivering targeted and personalized content can help retailers develop and execute personalized shopping strategies across online and offline channels. ## Related on Trend Hunter - [Advanced Adaptive Retail Experiences](https://www.trendhunter.com/trends/retail-technologies.md) - [AI-Enabled Personalized Retail Experiences](https://www.trendhunter.com/trends/aidriven-retail-system.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md)