# Customizable Facial Serums Artistry's Signature Select Personalized Serum Offers Targeted Care By Laura McQuarrie | Published 2018-11-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-serum References: [amway](http://www.amway.com/Shop/Product/Product.aspx/Artistry-Signature-Select-Brightening-Amplifier-and-Base-Serum?itemno=282716) The Artistry Signature Select Personalized Serum is a multitasking, highly customizable skincare product that has the potential to easily address many areas of concern. The Artistry Signature Select Base Serum itself is nourishing and [antioxidant-rich](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum), formulated with functional botanical ingredients. This serum can be combined with one or more amplifiers to address everything from hydration to wrinkles and brightening. While the Artistry Signature Select Anti-Spot Amplifier boasts Vitamin C to diminish dark spots, the Artistry Signature Select [Firming Amplifier](https://www.trendhunter.com/trends/triple-action-firming-serum) is beneficial for boosting the firmness, elasticity and resilience of skin. Combining an amplifier with the [base facial serum](https://www.trendhunter.com/trends/doubleserum-solution) is as simple as securing an amplifier on the bottle and twisting it to enhance the Artistry Signature Select Base Serum with a rich infusion of ingredients. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Customizable Skincare:** Opportunity for other skincare companies to innovate by offering customizable options for targeted skin concerns. - **Multitasking Skincare Products:** Opportunity for brands to create all-in-one products that can address multiple areas of concern through customization. - **Functional Botanical Ingredients:** Opportunity for companies to focus on incorporating natural ingredients in their products that serve functional purposes. ### Who This Affects Most - **Beauty and Personal Care:** Companies in this industry can innovate through customizable products that target specific skin concerns. - **Health and Wellness:** Opportunity for companies in this industry to partner with beauty and personal care brands to offer natural ingredients that provide functional benefits to the skin. - **Technology:** Companies in this industry can partner with beauty and personal care brands to create innovative tools that personalize skincare routines. ## Related on Trend Hunter - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Mix-and-Match Skincare Boosters](https://www.trendhunter.com/trends/serum-booster-drops.md) - [High-Performance Anti-Aging Duos](https://www.trendhunter.com/trends/ourself-skincare.md) - [Balancing Facial Serums](https://www.trendhunter.com/trends/neurotouch-symmetry-serum.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Mixable Makeup Serums](https://www.trendhunter.com/trends/b12-base-thinner-vitamin-pearl-serum.md) - [Bio-Responsive Serums](https://www.trendhunter.com/trends/skinsync.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)