# Personalized Search Engine Feeds Google Announced Personalized Updates to its Homepage By Mary Van Puymbroeck | Published 2017-07-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-search-engine-feed References: [designtaxi](http://designtaxi.com/news/394432/Google-To-Launch-New-Homepage-Featuring-A-Personalized-Newsfeed-Very-Soon/) & [blog.google](https://www.blog.google/products/search/feed-your-need-know/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [Google](https://www.trendhunter.com/trends/search-engine-1) has announced that it will begin to offer a personalized search engine feed in the first makeover it has made to its homepage since 1992. In a rollout that will happen over the next few weeks, Google will start to offer a [personalized newsfeed](https://www.trendhunter.com/trends/personalized-article-discovery-app) that has been streamlined to be relevant to individual preferences. This personalized search engine feed will direct relevant news stories to one's homepage, show topics that are trending locally and around the world and let users follow films, sports or other topics of importance. Google's new algorithm will also reduce fake news stories and aim to provide a variation of content to broaden individual scope. The changes hope to create a program that "grows with you" by adjusting and tailoring content to individual preferences. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Personalized Search Engine Feeds:** Google's personalized search engine feed offers tailored news and trending topics, reducing fake news and broadening individual scope. - **Streamlined Newsfeeds:** The introduction of personalized newsfeeds aims to offer a more relevant and individualized browsing experience, increasing user engagement. - **Algorithmic Personalization:** Google's new algorithm ensures that the search engine feed adjusts and tailors content to individual preferences, enhancing user satisfaction. ### Industries Being Reshaped - **Online News Media:** Personalized search engine feeds present an opportunity for online news media to deliver tailored content to users, boosting user engagement and loyalty. - **Artificial Intelligence:** This advancement in personalized search engine feeds relies on artificial intelligence algorithms, fueling the development of more sophisticated AI technologies. - **Digital Advertising:** With personalized search engine feeds, digital advertising can leverage user preferences and trends to deliver more targeted and effective advertisements. ## Related on Trend Hunter - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Personalized News Engines](https://www.trendhunter.com/trends/deepletter.md) - [Feed Personalization Tools](https://www.trendhunter.com/trends/dear-algo.md) - [AI-Powered Audio News Podcasts](https://www.trendhunter.com/trends/google-discover-daily-listen.md) - [Hyper-Personalized Homepages](https://www.trendhunter.com/trends/personalized-homepage.md) - [AI-Powered Web Features](https://www.trendhunter.com/trends/ai-overviews.md) - [Custom Aggregation Engines](https://www.trendhunter.com/trends/newtler.md) - [Personalized AI Assistance](https://www.trendhunter.com/trends/gemini-personalization.md)