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# Personalized Protein Powders
YouShake

By Bianca | Published 2008-11-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-protein-powders-youshake
References: [youbars](http://youbars.com/makeashake/)

Sick of boring [protein drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae)? [Customize your own](https://www.trendhunter.com/trends/keen-energy-bite-mixes)! YouShake Make-A-Shake is the protein power *you* personalize, so it will only have the flavours you like and be supplemented with the ingredients *you* need for optimal energy and strength.

Just like everyone’s bodies are different, so are their nutritional needs—and flavor preferences! Choose up to three types of [protein (whey, soy, egg white, rice)](https://www.trendhunter.com/trends/plantiigood), flavors and nutritional extras. As you add ingredients, your virtual nutrition label is automatically updated with calorie, protein, other nutritional counts.

Total Cost? $38.87/box of 13

After customizing a YouShake blend online, you get to name it too!

**The Bianca Shake**

- Protein: Soy

- Flavor: Organic Vanilla and Strawberry

- Sweetener: Organic Brown Sugar Cane Juice

- Infusions: All One Vitamin Infusion, Bee Pollen, Greens Infusion (Spirulina)

While the YouBar (see below) was one of my favourite innovations, I can imagine a lot of people, athletes in particular, will be thrilled with the invention of the YouShake.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 7% | Activity: 2% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Customized Protein Powders:** Opportunity for companies to offer personalized protein powders that cater to individual flavor preferences and nutritional needs.
- **Virtual Nutrition Labels:** Disruptive innovation opportunity to automatically update nutrition labels as ingredients are added, providing accurate and real-time nutritional information.
- **Naming Customized Blends:** Potential for brand differentiation and customer engagement by allowing customers to name their personalized protein powder blends.

### Industries Being Reshaped

- **Personalized Nutrition:** Opportunity for companies in the personalized nutrition industry to expand their offerings to include customized protein powders.
- **Health and Fitness:** Disruptive innovation opportunity for health and fitness companies to incorporate personalized protein powders into their product lines.
- **Food and Beverage:** Potential for companies in the food and beverage industry to develop and market personalized protein powders with unique flavor combinations.

## Related on Trend Hunter

- [Customizable Hydration Beverages](https://www.trendhunter.com/trends/infinit-nutrition.md)
- [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md)
- [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md)
- [3D-Printed Bespoke Protein Bars](https://www.trendhunter.com/trends/nourished.md)
- [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md)
- [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md)
- [Cookie Dough Protein Shakes](https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough.md)
- [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md)
- [Functional Custom-Made Powders](https://www.trendhunter.com/trends/gainful-1.md)