# Cleverly Personalized Products Jana Pijak Counts Down Her Favorite Customized Gift Ideas By M | Published 2014-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-products References: [youtube](https://www.youtube.com/watch?v=PW2RqkGU9h4) Consumers are going beyond mass-produced goods in search of more customized services and personalized products that speak to intimacy and individualism. Companies that offer customized products and services is ideal for a consumer searching for a thoughtful present idea. Trend Hunter's editor Jana Pijak looks into her favorite [customized gifts](https://www.trendhunter.com/trends/custom-holiday-gifting). Giving gifts that are [thoughtful and personalized](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites) is a great way to remind your friends, family and loved ones that you know more about them than you let on. Ordering felt or paper dolls designed after real people is a fun [personalized gift idea for children](https://www.trendhunter.com/trends/magical-childrens-book) that can use real characters in their imaginative play stories. If you know someone that loves to bake a customizing rolling pin with an engraved saying or a pattern might be an ideal gift idea. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Customization Upgrades:** Offering personalized details or add-ons to existing products creates value for consumers seeking unique and special items. - **Virtual Personalization:** Leveraging virtual technologies such as 3D modeling or customization software allows for greater levels of personalization and customization for consumers while reducing production costs and waste. - **Do-it-yourself Customization:** Providing consumers with the tools and resources to create their own customized products empowers them to create truly unique and customized items on their own terms. ### Industries Being Reshaped - **Retail:** Customized retail experiences and personalized products create a draw for both brick-and-mortar and online retailers. - **Toy and Game Industry:** Offering customizable and personalized options for toys and games creates added value for consumers and encourages repeat purchases. - **Giftware Industry:** Customized gift items offer unique and thoughtful present options for consumers seeking special and personalized items for their loved ones. ## Related on Trend Hunter - [Customization-Forward Valentine's Day Gifts](https://www.trendhunter.com/trends/customizable-gift.md) - [Custom Holiday Ornaments](https://www.trendhunter.com/trends/staples-print-services.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Custom Puzzle Gifts](https://www.trendhunter.com/trends/wordamour.md) - [Valentine's-Ready Personalized Gifts](https://www.trendhunter.com/trends/wolt.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Personalized Keepsake Storybooks](https://www.trendhunter.com/trends/my-life-in-a-book.md) - [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md) - [Personalized Media Creation](https://www.trendhunter.com/trends/tunestory.md)