# Festively Personalized Spreads Marmite's Pop-Up Creates Personalized Product Jars for the Holidays By Laura McQuarrie | Published 2015-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-product References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-marmites-pop-up-personalisation-shop-westfield/brands/article/1375243) & [marmite](http://www.marmite.co.uk/) For the holidays this year, [Marmite](https://www.trendhunter.com/trends/smuggler-marmite) introduced a pop-up shop that's giving out personalized products jars to consumers. Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice. The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Personalized Products:** The trend of personalized products presents an opportunity for brands to engage consumers and create unique experiences. - **Interactive Campaigns:** Interactive campaigns that involve consumer participation can generate excitement and increase brand loyalty. - **Online Customization:** Offering online customization options allows brands to reach a wider audience and cater to individual preferences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore personalized product offerings to enhance consumer engagement and differentiate themselves in the market. - **Retail:** The retail industry can leverage interactive campaigns to drive foot traffic to physical stores and create memorable customer experiences. - **E-commerce:** E-commerce platforms can incorporate online customization features to provide a personalized shopping experience and increase customer satisfaction. ## Related on Trend Hunter - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Pick-N-Mix Skincare Pop-Ups](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md)