This year for Valentine's Day, Eve Mattress is giving people the chance to create a personalized pillow for a loved one with its #PillowTalk campaign. On the dedicated microsite for the February 14th stunt, the brand is giving people the chance to enter their name, as well as the name of their loved one, which will be illustrated on an alphabet pillow by SuperMundane.
To amplify the enjoyment that one may get from this thoughtful gesture, Eve Mattress will also be sharing these live "PDAs" on an interactive billboard in Shoreditch High Street Watch. As Eve Mattress explains: "The billboard will display your alphabet pillows and a Valentine’s message just for you.. Oh, and the rest of the high street."
Mattress companies like Eve, Simba and Casper have found success by reinventing a tired industry with the energy of a start-up company. Some mattress companies even share investors with leading social media companies like Twitter and Snapchat.
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