This year for Valentine's Day, Eve Mattress is giving people the chance to create a personalized pillow for a loved one with its #PillowTalk campaign. On the dedicated microsite for the February 14th stunt, the brand is giving people the chance to enter their name, as well as the name of their loved one, which will be illustrated on an alphabet pillow by SuperMundane.
To amplify the enjoyment that one may get from this thoughtful gesture, Eve Mattress will also be sharing these live "PDAs" on an interactive billboard in Shoreditch High Street Watch. As Eve Mattress explains: "The billboard will display your alphabet pillows and a Valentine’s message just for you.. Oh, and the rest of the high street."
Mattress companies like Eve, Simba and Casper have found success by reinventing a tired industry with the energy of a start-up company. Some mattress companies even share investors with leading social media companies like Twitter and Snapchat.
Personalized Pillow Campaigns
More Stats +/-
Protective Tent Beds
Sleep-Enhancing Sensor Devices
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.