# Custom Cereal Boxes This Holiday, Kellogg's is Creating Personalized Packaging for Consumers By Laura McQuarrie | Published 2015-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-packaging References: [eventmagazine](http://www.eventmagazine.co.uk/kelloggs-devises-personalised-cereal-boxes-campaign/brands/article/1374740) & [kelloggs](http://www.kelloggs.com/e) Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, [Kellogg's](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style) ran a contest where 40 consumers had the chance to get a personalized sleeve for a [Rice Krispies](https://www.trendhunter.com/trends/rice-krispies-1) or Corn Flakes box. In order to be eligible to win, people were asked to tweet their favorite thing about the holidays with the #FestiveFlakes tag. Alternatively, people could also answer a similar question that was asked on the brand's [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) page. In order to make these cereal box gifts available before Christmas, the contest winners were announced on the 26th of November. This year, a few other brands that are offering personalized packaging for Christmas include Marmite, as well as Oreo. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Packaging:** Opportunity for brands to create unique and personalized packaging experiences for consumers. - **Social Media Contests:** Utilizing social media platforms to engage with consumers and encourage participation in brand promotions. - **Holiday Special Editions:** Brands creating limited edition products specifically for holiday seasons to cater to consumer preferences. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can explore personalized packaging options to enhance consumer engagement and loyalty. - **Social Media Marketing:** Marketing agencies can assist brands in creating effective social media contests to drive consumer participation and brand awareness. - **Gift and Merchandise:** Companies specializing in gift and merchandise can offer personalized packaging solutions during holiday seasons to provide unique gifting experiences. ## Related on Trend Hunter - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Festive Prepackaged Cereal Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Prepackaged Goods Christmas Ornaments](https://www.trendhunter.com/trends/general-mills-christmas-ornaments.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Comic Strip Cereal Branding](https://www.trendhunter.com/trends/chex-x-peanuts-holiday-boxes.md) - [Valentine's Day Cereal Lines](https://www.trendhunter.com/trends/general-mills-3.md)