# Personalized Nutrition Labels The Pinto App Makes Understanding Food Labels Easier By Justin Lam | Published 2018-08-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-nutrition-labels References: [fastcompany](https://www.fastcompany.com/90217749/this-app-makes-you-a-personalized-nutrition-label-for-any-food?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [pinto.co](https://pinto.co/home) Reading nutrition labels on food can often be quite confusing but the Pinto app aims to make this easier by offering personalized nutrition labels based on specific ingredients and nutritional information users care about. Designed for followers of specific diets, or those with food restrictions, the app can be used to scan the back of a package and it will then provide concise and easy to understand personalized nutrition labels. The app currently holds a database of around 100,000 items for the top-selling 85% of food products available in the US. The items are all inputted by the team at Pinto who also construct diets through the app for users to easily access. The app can also be used to search for specific products high in certain nutrients and even utilizes [AI to estimate the nutrition](https://www.trendhunter.com/trends/nutritionista) of certain items in relation to a specific diet. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Personalized Nutrition Labels:** The Pinto app offers personalized nutrition labels based on specific ingredients and nutritional information, providing an opportunity for personalized health and wellness products. - **Dietary Restriction-friendly Apps:** Apps like Pinto cater to users with specific diets or food restrictions, creating opportunities for tailored food and beverage options. - **AI-enhanced Nutritional Analysis:** The use of AI in estimating nutrition for specific diets, as demonstrated by Pinto, opens up possibilities for innovative AI-driven health and wellness solutions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage personalized nutrition labels to develop tailored products for health-conscious consumers. - **Health and Wellness:** Health and wellness industries can create innovative products and services that utilize personalized nutrition labels to cater to individual dietary needs and preferences. - **Technology:** Technological advancements in AI-driven nutrition analysis, as seen in the Pinto app, can shape the future of health-tracking devices and applications. ## Related on Trend Hunter - [Diet-Recommending Label Tools](https://www.trendhunter.com/trends/scan-by-diet.md) - [Personalized Nutrition Assistants](https://www.trendhunter.com/trends/cheffie.md) - [Dietary Food Scanners](https://www.trendhunter.com/trends/nutrime.md) - [Nutrition Intelligence Tools](https://www.trendhunter.com/trends/calcubite-ai.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Healthier Food Choice-Promoting Apps](https://www.trendhunter.com/trends/healthier-food-choice.md) - [Multi-Lingual Food Label Scanners](https://www.trendhunter.com/trends/food-avoidance-scanner.md) - [Nutritional Insight Apps](https://www.trendhunter.com/trends/nutrition-deepdive.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md)