# Personalized Retail Loyalty Programs Target Circle Offers Discounts for Routinely Purchased Items By Daniel Johnson | Published 2019-09-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-loyalty-program References: [techcrunch](https://techcrunch.com/2019/09/09/targets-personalized-loyalty-program-launches-nationwide-next-month/) & [corporate.target](https://corporate.target.com/article/2019/09/target-circle-nationwide) [Target](https://www.trendhunter.com/trends/target-circle-loyalty) recently announced that it will launch a customized [loyalty program](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons) on October 6th, titled Target Circle. The program will enter beta testing and is projected to boast a number of useful features. Target Circle customers will be able to save 1% on purchases and be able to access birthday rewards and customized offers and savings. Customers of the program are also able to have input on Target's donations to non-profits, with 800 non-profits to choose form. One of the main aspects of the Target Circle program is its customization. Customers will be able to receive discounts for items that they routinely purchase. This allows customers to receive [personalized discounts](https://www.trendhunter.com/trends/ubacart-loyalty-program) based on their purchase history. Target will also use purchase history to present customers with relevant sales information. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Personalized Loyalty Programs:** Target Circle offers customized offers and savings based on purchase history. - **Donation Choices for Customers:** Target Circle allows customers to choose from 800 non-profits for Target's donations. - **Customized Sales Information:** Target will use purchase history to present customers with relevant sales information. ### Who This Affects Most - **Retail:** Personalized loyalty programs can disrupt traditional retail loyalty programs and increase customer engagement. - **Non-profit:** Donation choices for customers can disrupt traditional methods of non-profit fundraising. - **Data Analysis:** Customized sales information has the potential to disrupt traditional marketing methods and create more effective targeted advertising. ## Related on Trend Hunter - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md) - [New Year Retail Promotions](https://www.trendhunter.com/trends/target-circle-1.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [DIY Retailer Rewards Programs](https://www.trendhunter.com/trends/mylowes.md) - [Loyalty-Focused Grocery Initiatives](https://www.trendhunter.com/trends/tonys-fresh-market.md) - [Simplified Loyalty Programs](https://www.trendhunter.com/trends/cvs-pharmacy-loyalty-program.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Actress-Backed Retail Giveaways](https://www.trendhunter.com/trends/target-circle-holiday-giveaway.md) - [AI-Powered Loyalty Programs](https://www.trendhunter.com/trends/ubacart-loyalty-program.md)