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# Personalized LEGO Figurines
These Framed LEGO Characters Match the Owner's Appearance

By Mishal Omar | Published 2016-07-28 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-lego
References: [thenerdrecites](http://thenerdrecites.com/forget-the-selfie-its-time-to-brick-yourself-with-these-custom-lego-portraits-2934/) & [firebox](https://www.firebox.com/Brick-Yourself/p7568)

These personalized [LEGO](https://www.trendhunter.com/trends/brick-my-world) figurines take after the person that orders them.

The service is offered as part of Firebox's 'Brick Yourself' project and involves creating LEGO figurines in a person's likeness. Anyone who wants a personalized LEGO character can send the company a picture of themselves as well as some personal information including random facts, a preferred quote, hobbies and outfit preferences. The creative minds behind the Brick Yourself products will then create a figurine with the information they were provided to create it. The figurines come in a boxed frame for the user to hang up or place anywhere in their home or office.

These toys show the necessity of building relationships with consumers by targeting them on a more personal level.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 86% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Personalized Toys:** The trend is to move towards personalized toys which can benefit the toy industry by building emotional connections with customers.
- **Customized Products:** Customized products are attracting consumers that crave individuality, allowing companies to target the needs of specific demographics.
- **3D Printing:** 3D printing is revolutionizing product development, enabling precise customization and direct-to-consumer production at scale.

### Industries Being Reshaped

- **Toy Industry:** The toy industry can use personalized LEGO figurines to cater to people's personal preferences and interests, increasing the emotional connection between customers and the product.
- **Gift Industry:** Personalized toys offer a unique and personalized gifting option, making them stand out in the competitive gift industry.
- **3D Printing Industry:** The 3D printing industry can collaborate with toy manufacturers to offer efficient and affordable production and customization of toys, bringing 3D printed toys to the mainstream market.

## Related on Trend Hunter

- [Miniature Animated Custom Figurines](https://www.trendhunter.com/trends/pop-yourself.md)
- [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md)
- [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md)
- [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md)
- [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md)
- [Customizable Brick Clocks](https://www.trendhunter.com/trends/lego-moc-wall-clock.md)
- [Iconic Artwork Toy Sets](https://www.trendhunter.com/trends/lego-art-mona-lisa-set.md)
- [3D-Printed LEGO Minifigures](https://www.trendhunter.com/trends/duck-toy.md)
- [Building Block Musician Sets](https://www.trendhunter.com/trends/daft-punk-lego-helmets.md)
