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# Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It

By Mary Van Puymbroeck | Published 2017-07-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-kitkat
References: [packagingnews](https://www.packagingnews.co.uk/equipment/convertingandprinting/ultimate-digitals-kitkat-personalisation-wins-hp-award-20-06-2017) & [kitkat](https://www.kitkat.co.uk/personalised-packs/Public/Register.aspx)

[Nestle UK](https://www.trendhunter.com/trends/kitkat-nescaf) released a contest that allowed fans the chance to win a personalized [KitKat](https://www.trendhunter.com/trends/kitkat-sharing-bars) with their picture on it.

This in-store marketing campaign invited fans to purchase a promotional KitKat bar and use a 12-digit promotional code inside the package to enter for a chance to win a personalized KitKat bar. Each day, KitKat would select 1,000 winners and mail them a candy bar with their picture on it. Each winning bar would come inside a customized box that could be framed.

Ultimate Digital -- the firm in charge of this promotion -- printed around 8,000 personalized bars a week while the promotion was running. To do this, it used and "in-house Smartflow digital workflow system connected to their [HP](https://www.trendhunter.com/trends/smart-tank) Indigo digital presses." By the end of the promotion, Ultimate Digital produced over 56,000 personalized KitKat bars.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 65% | Activity: 55% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Food:** Incorporate personalization options to food products or packaging for a unique customer experience.
- **In-store Marketing Campaigns:** Engage with customers and create brand awareness through in-store promotions and limited edition products.
- **Smart Workflow Systems:** Incorporate automated digital workflow systems to increase efficiency and productivity in production.

### Sectors Adopting This

- **Food and Beverage:** Create unique and personalized food products or packaging to increase customer engagement and brand loyalty.
- **Marketing and Advertising:** Develop in-store promotions and campaigns to create brand awareness and drive sales.
- **Printing and Production:** Incorporate smart workflow systems to increase efficiency and productivity in production processes.

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