# Adventure-Focused Personalized Jackets The North Face Japan Takes Its Slogan to New Heights By Kalin Ned | Published 2018-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-jackets References: [hypebeast](https://hypebeast.com/2018/8/the-north-face-japan-ing-coaches-jacket) & [goldwin.co.jp](https://www.goldwin.co.jp/tnf/) The saying 'NEVER STOP EXPLORING' is automatically associated with The [North Face](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket) and in 2018, the label gives an interactive twist to its slogan with its personalized jackets. The Japan branch, which is run by [Goldwin](https://www.trendhunter.com/trends/wname), launches an adventure-focused piece that is intended to be durable, performance-driven and comfortable but one that also engages the wearer to embrace and celebrate their passion. Dubbed the 'ING COACH JACKET COLLECTION,' the personalized jackets boast a 'NEVER STOP _______ING' as a sizable print on the back. Thus, the design of the water-resistant soft shell encourages wearers to write down their passions and customize their sporty pieces. From 'NEVER STOP SWIMMING' to 'NEVER STOP DREAMING,' [The North Face Japan's](https://www.trendhunter.com/trends/hyke-and-the-north-face) personalized jackets are definitely a source of pride and inspiration. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Jackets:** Disruptive innovation opportunity: Develop customizable clothing options that allow individuals to express their passions and align with their personal brand. - **Adventure-focused Apparel:** Disruptive innovation opportunity: Create high-performance clothing that combines durability, comfort, and engagement to enhance the wearer's adventurous experiences. - **Interactive Fashion:** Disruptive innovation opportunity: Explore the integration of technology and fashion to create interactive clothing that encourages creativity and personal expression. ### Industries Being Reshaped - **Apparel and Fashion:** Disruptive innovation opportunity: Utilize innovative materials, designs, and customization options to attract and engage consumers in the ever-evolving fashion industry. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop specialized gear and apparel that enhances the comfort, performance, and personal connection of adventurers to their chosen activities. - **Technology and Wearables:** Disruptive innovation opportunity: Merge technology and fashion to create intelligent clothing that not only provides functionality but also fosters self-expression and engagement. ## Related on Trend Hunter - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Heritage Outdoor Capsule](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Celebratory Mountain-Ready Outerwear](https://www.trendhunter.com/trends/the-north-face-mountain-jacket.md) - [Streetwear Gorpcore Fashions](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md)