# Personalized Grocery Services Hungryroot Builds Its Service with Emphasis on Healthy Meals By Kalin Ned | Published 2019-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-grocery References: [hungryroot](http://www.hungryroot.com/) In the age of hyper-customization and everyday convenience, a personalized grocery service does not seem out of place. As many individuals are taxed with a plethora of responsibilities every day, sourcing out some of those chores is surely going to contribute to peace of mind and a more relaxing atmosphere. [Hungryroot](https://www.trendhunter.com/trends/hungryroot-smartcart) is an easy-to-use personalized grocery service that embraces wellness through diet. The process is simple. One needs to specify dietary preferences and restrictions -- from vegan and vegetarian to gluten-free and soy-free. Next, the Hungryroot team shops, with reference to those specifications and delivers the personalized grocery box, complete with [easy-to-follow recipes](https://www.trendhunter.com/trends/stellar-recipes) that are nutritious and quick to make. The personalized grocery service starts at $69 USD per delivery. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hyper-customization:** Opportunity for businesses to provide personalized grocery services that cater to specific dietary preferences and restrictions. - **Everyday Convenience:** Demand for grocery services that alleviate daily responsibilities and contribute to a more relaxing atmosphere. - **Wellness Through Diet:** Opportunity for companies to offer personalized grocery boxes with nutritious recipes that promote a healthy lifestyle. ### Where This Applies - **Grocery:** Opportunity for grocery stores to implement personalized services that cater to specific diets and deliver convenience to customers. - **Foodtech:** Opportunity for foodtech companies to develop platforms and technologies that enable personalized grocery services focused on wellness through diet. - **Meal Delivery:** Opportunity for meal delivery services to expand their offerings by providing personalized grocery boxes with easy-to-follow recipes for healthier meals. ## Related on Trend Hunter - [AI Healthy Living Assistants](https://www.trendhunter.com/trends/hungryroot-smartcart.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Ultra-Personalized Meal Kits](https://www.trendhunter.com/trends/ollie-meal-kit.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Uniquely Tailored Meal Kits](https://www.trendhunter.com/trends/personalized-meal-kits.md) - [AI-Curated DIY Meal Kits](https://www.trendhunter.com/trends/easierchef.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Recipe Recommendation Services](https://www.trendhunter.com/trends/stellar-recipes.md)