# Hyper-Personalized Greeting Cards Printible by Edible Introduces Digitally Customizable Products By Laura McQuarrie | Published 2020-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-greeting-cards References: [prnewswire](https://www.prnewswire.com/news-releases/edible-introduces-printible-a-new-category-of-digitally-customizable-print-products-301152231.html) & [edible](http://www.edible.com/) [Edible](https://www.trendhunter.com/trends/theres-an-edible-for-that), known for its fresh fruit arrangements and other treats, is venturing into the greeting card industry with the introduction of Printible, a technology for [digitally personalized greeting cards](https://www.trendhunter.com/trends/moodwishes). With Printible, people have the opportunity to create a wide variety of everyday and seasonal greeting cards in a user-friendly and highly customized way. As Sai Padmanaban, Vice President of Netsolace (the brand's technology solutions arm) says: "Printible is starting with cards, but the sky is really the limit here. We see this new technology as a perpetual opportunity to fuel Edible growth through innovation, allowing the brand and its franchise owners to enhance the [gifting experience](https://www.trendhunter.com/trends/digital-gifting-platform) in a way that is truly unique from one customer to the next." Image Credit: Edible Brands ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Hyper-personalization:** The trend of hyper-personalization is disrupting the greeting card industry by allowing customers to create highly customized cards. - **Digital Customization:** Digital customization is transforming the greeting card industry by providing user-friendly tools for creating personalized cards. - **Innovative Gifting Experience:** The focus on enhancing the gifting experience through innovation is driving disruptive opportunities in the greeting card industry. ### Where This Applies - **Printing and Publishing:** The printing and publishing industry can seize disruptive opportunities by incorporating digital customization tools for personalized greeting card production. - **E-commerce:** The e-commerce industry can leverage hyper-personalization trends by offering customized greeting card options on their platforms. - **Food and Gift Retail:** Food and gift retailers can explore new revenue streams and customer engagement by introducing digitally customizable greeting cards to their product offerings. ## Related on Trend Hunter - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Edible Ink Confectionery Printers](https://www.trendhunter.com/trends/edible-ink-printer.md) - [AI Greeting Creators](https://www.trendhunter.com/trends/wishbot.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md)