# Personalized Wireless Earbuds 'grell' and 'Sonarworks' Have Debuted a Customizable Wireless Earbud By Colin Smith | Published 2021-12-15 | Updated 2021-12-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-earbuds References: [sonarworks](https://www.sonarworks.com/soundid) & [grellaudio](https://grellaudio.com/en/product/1/in-ear-headphones-tws-1-space-grey)  'grell,' the audio company from renowned German headphone designer 'Axel Grell,' has teamed up with '[Sonarworks](https://www.trendhunter.com/trends/pistonbuds-pro),' the audio technology company, to create a pair of wireless personalized earbuds. The 'grell TWS/1' features integration with Sonarworks's 'SoundID' which allows the earbuds to synchronize with a mobile application where users can personalize the settings. The mobile application uses a set of audio demos, questions, and algorithms to create a personalized audio profile for each user. This is the first set of [wireless earbuds](https://www.trendhunter.com/trends/eahaz100) from grell, so it wanted to make this debut notable with advanced audio quality. For users who do not want to personalize the audio settings, there are a variety of popular presets available. The grell TWS/1 features a battery that lasts for 28 hours, [noise cancellation technology](https://www.trendhunter.com/trends/technics-eahaz100-true-wireless-earbuds), and background noise reduction technology to ensure the user's experience is clear and long-lasting. Image Credit: grell, Sonarworks ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Personalized Wireless Earbuds:** Technology advancements in audio equipment enable a new age of personalization. - **Wireless Audio Profile Creator:** Creating customized audio profiles using mobile applications and algorithms is a growing trend. - **Audio-presets Integration:** Personalized earbuds with the option to choose from different presets for different music styles is becoming increasingly popular. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics companies have opportunities to develop personalized audio equipment with advanced technology features. - **Audio Technology:** Audio technology companies are at the forefront of developing new personalized audio equipment for consumers. - **Mobile Application:** Mobile application companies that specialize in personalized content creation can explore opportunities to contribute to personalized audio equipment development. ## Related on Trend Hunter - [Personalized High-Fidelity Audio Earbuds](https://www.trendhunter.com/trends/denon-perl-true-wireless-earbuds.md) - [Customized Noise Control Earbuds](https://www.trendhunter.com/trends/creative-zen-air.md) - [Personalized Sound Earbuds](https://www.trendhunter.com/trends/mbe001-tws.md) - [Precision Personalized Audio Earbuds](https://www.trendhunter.com/trends/creative-aurvana-ace-3-earbuds.md) - [Customizable Noise Reduction Earbuds](https://www.trendhunter.com/trends/anker-soundcore-liberty-3-pro.md) - [Bespoke Wireless Headphone Models](https://www.trendhunter.com/trends/klipsch-t10.md) - [True Wireless Earbud Designs](https://www.trendhunter.com/trends/true-wireless-earbud.md) - [Personalization-Focused Wireless Headphones](https://www.trendhunter.com/trends/personalizationfocused-wireless-headphones.md) - [High-End Audio Earbuds](https://www.trendhunter.com/trends/devialet-gemini-ii.md)