# View-Controlling Technology Technicolor's 'Personalized Content Rendering' Tracks Eye Movement By Katherinev123 | Published 2012-01-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-content-rendering References: [psfk](http://www.psfk.com/2012/01/eye-tracking-home-tv.html) & [technicolor](http://www.technicolor.com/) Unveiled at CES 2012, the 'Personalized Content Rendering' technology created by Technicolor may change the way we watch television and view content. Technicolor's Personalized Content Rendering actually allows users to control what he or she is watching. It uses a device to [track eye movements](https://www.trendhunter.com/trends/argus-ar) so that you can control exactly what you want to see. For example, it allows you to [pan the screen and zoom in](https://www.trendhunter.com/trends/digital-image-enhancement) on a scene to get more details. In this way, Technicolor's technology enhances the viewer experience and makes watching things like [sports games more interactive](https://www.trendhunter.com/trends/telstra-touch-and-track) and panoramic. According to PSFK, the Personalized Content Rendering technology still has many improvements to be made -- for instance, the technology only accommodates one viewer so far -- but the brand hopes it will be commercially available in the new couple of years. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Personalized Content Rendering:** Technicolor's eye tracking technology revolutionizes the way viewers control what they watch. - **Interactive Viewing Experience:** Technicolor's technology enhances the viewer experience and makes watching content more interactive and panoramic. - **Improvement of Eye Tracking Technology:** Technicolor's Personalized Content Rendering technology still has room for improvement, particularly in accommodating multiple viewers. ### Industries Being Reshaped - **Television:** Technicolor's eye tracking technology has the potential to disrupt the television industry by revolutionizing how viewers interact with content. - **Sports Broadcasting:** Technicolor's Personalized Content Rendering technology offers the opportunity to create a more engaging and immersive experience for sports viewers. - **Technology Hardware:** Technicolor's eye tracking technology could lead to the development of new devices that track eye movement for personalized content control. ## Related on Trend Hunter - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Eye-Tracking Device Solutions](https://www.trendhunter.com/trends/eyetracking-solution.md) - [Eye-Tracking Informational Aquariums](https://www.trendhunter.com/trends/ai-aquarium.md) - [Rotating Shutter OLED TVs](https://www.trendhunter.com/trends/partial-screen.md) - [Intuitive Touchscreen Remote Controls](https://www.trendhunter.com/trends/touchsense-remote.md) - [Autofocus-Providing Eyewear](https://www.trendhunter.com/trends/hightech-autofocus-eyewear.md) - [Eye-Tracking Technology Functions](https://www.trendhunter.com/trends/eyetracking-features.md) - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md) - [Multisensory Television Screens](https://www.trendhunter.com/trends/taste-the-tv.md)