# Fashionable Martini Pop-Ups The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails By Jana Pijak | Published 2015-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-cocktail References: [manchestereveningnews](http://www.manchestereveningnews.co.uk/whats-on/food-drink-news/how-you-like-yours-shaken-9767101) After introducing audiences to its popular "bar on wheels" concept, Grey Goose joined forces with high-end department store Harvey Nichols for a party to remember. The vodka brand's bespoke [pop-up](https://www.trendhunter.com/trends/makers-mark-bourbon) let guests sample personalized cocktails and gourmet food pairings that were served with [vodka martinis](https://www.trendhunter.com/trends/martini-station) of their choice. Appealing to millennial sensibilities, Grey Goose's personalized cocktails were also a hit among vodka connoisseurs and budding bartenders. Furthermore, its food pairings were customized to bring out the vodka brands smooth flavor profiles. In addition to enjoying custom craft cocktails and a variety of great food, guests also learned about the history of the French vodka brand and were able to enjoy an artisanal menu while in an elegant outdoor space. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Cocktail Pop-ups:** There is an opportunity for companies to create unique and customized cocktail experiences for consumers, appealing to both millennials and connoisseurs. - **Gourmet Food and Drink Pairing:** Businesses can create specialized food pairings that enhance the flavor of their brand's signature drinks, providing a unique and upscale experience for customers. - **Artisanal Outdoor Spaces:** There is a trend towards creating elegant and aesthetically pleasing outdoor spaces to provide a sophisticated atmosphere for events and gatherings. ### Sectors Adopting This - **Alcohol Beverage Industry:** Companies in the alcohol beverage industry can create personalized and unique drink experiences to appeal to a wider range of customers and increase brand loyalty. - **Gourmet Food Industry:** Gourmet food industry businesses can collaborate with beverage companies to create specialized food pairings that complement the unique flavors of their products. - **Event Planning Industry:** Event planning companies can focus on creating artisanal outdoor spaces to provide a high-end and sophisticated atmosphere for various types of events. ## Related on Trend Hunter - [Tennis-Themed Pop-Up Bars](https://www.trendhunter.com/trends/last-serve-bar.md) - [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Boutique Cognac Pop-Ups](https://www.trendhunter.com/trends/martell.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md)