# Social Media Birthday Videos The New Facebook Feature Allows for Personalized Birthday Messages By Katherine Pendrill | Published 2016-02-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-birthday-messages References: [mashable](http://mashable.com/2016/02/22/facebook-birthday-videos-record/?utm_source=feedly&utm_medium=webfeeds) [Facebook](https://www.trendhunter.com/trends/meta-5) recently added a new feature that allows users to send each other personalized birthday messages. While many people rely on Facebook for [birthday reminders](https://www.trendhunter.com/trends/birthday-tracker), these reminders are usually followed by simple birthday greetings. Now there is a new feature that allows users to add a little bit more personality to their birthday wishes. As of today, Facebook users will be able to record 15-second videos that can be posted directly to their friend's profile. To send personalized birthday messages, users simply visit the profile of their friend and select the option to record a video. While the videos are only 15-seconds long, they provide a great way for users to add a personal touch to the standard Facebook birthday post. The new feature demonstrates how social platforms such as Facebook are gradually adding more opportunities for personalization. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Personalized Video Messages:** The trend of personalized video messages is on the rise, offering many opportunities for innovative marketing strategies and user engagement. - **Social Media Features:** Social media platforms continue to incorporate new features as a means of keeping users engaged and active, creating potential business opportunities for companies that can successfully integrate these features into their marketing campaigns. - **Birthday Celebrations on Social Media:** The growing trend of celebrating birthdays and other important milestones on social media provides an opportunity for businesses to create targeted advertising campaigns and personalized marketing strategies. ### Where This Applies - **Social Media Advertising:** The growing trend of personalized social media features opens opportunities for businesses to create targeted advertising campaigns that resonate with specific audiences. - **Video Marketing:** The trend of personalized video messages highlights the power of video marketing, creating opportunities for innovative and engaging content creation. - **E-commerce:** The trend of celebrating birthdays on social media offers opportunities for businesses to personalize their marketing efforts and create personalized offers and promotions for customers. ## Related on Trend Hunter - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Group Video Gifting](https://www.trendhunter.com/trends/folksee.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md) - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Social Video Editing Features](https://www.trendhunter.com/trends/meta-5.md) - [Personalized Puppet Video Cards](https://www.trendhunter.com/trends/smashup-video-ecard.md) - [Automated Birthday Assistants](https://www.trendhunter.com/trends/birthdayremind.md) - [Best-Friend Social Media Features](https://www.trendhunter.com/trends/noteit-bff.md)