# Personalized Beer Glasses Carlsberg is Auctioning 800 Customized Glasses to Support Pubs By Laura McQuarrie | Published 2020-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalized-beer-glasses References: [adweek](https://www.adweek.com/brand-marketing/carlsberg-helps-struggling-pubs-by-auctioning-800-customized-glasses-for-regulars/) To support restaurants, bars and pubs across Sweden, Carlsberg is giving away 800 limited-edition personalized beer glasses. The beer glasses are being put up for auction on Sweden's largest auction site, which will be taking bids for just a little over a month. Those who want a customized beer glass etched with their name can bid for a beer glass of their own, which is helpful for supporting local businesses and offering a unique keepsake of the times. As part of The Regular's Glass campaign, Carlsberg is pledging to match the total amount raised up to a million Swedish kronor, which will help to support all of the participating establishments. Image Credit: Carlsberg ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Customized Merchandise:** There is an opportunity for businesses to create unique and personalized merchandise to support local businesses and offer a keepsake of the times. - **Crowd-funding:** Crowd-funding initiatives may become a popular means of supporting struggling businesses during difficult times. - **Corporate Social Responsibility:** Companies can take up the mantle of corporate social responsibility by investing in initiatives that support struggling businesses and communities. ### Sectors Adopting This - **Beverage:** Beverage companies can emulate Carlsberg's initiative to support local bars, restaurants, and pubs through customized merchandise. - **E-commerce:** E-commerce companies can offer a platform for crowd-funding initiatives to support struggling businesses during difficult times. - **Marketing:** Marketing firms can provide consulting services to businesses looking to create unique merchandise or craft demand for crowd-funding initiatives. ## Related on Trend Hunter - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Experimental Artisan Beers](https://www.trendhunter.com/trends/carlsberg-beers.md) - [Tavern-Style Glassware Showrooms](https://www.trendhunter.com/trends/bobo.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Collectible Glassware Charms](https://www.trendhunter.com/trends/glassware-charms.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md)