# Personalizable Valentine's Chocolates M&M's Has Launched a Valentine's Collection of Gift Boxes By Colin Smith | Published 2022-01-11 | Updated 2022-01-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personalizable-chocolate References: [mms](https://www.mms.com/mms-valentines-gift-guide) & [mms](https://www.mms.com/en-us/configurator?method=load&customerType=B2C)  [M&M's](https://www.trendhunter.com/trends/valentines-day-gift-guide) has debuted its [Valentine's Day collection](https://www.trendhunter.com/trends/customizable-gift) complete with an online configurator for personalizable chocolate gifts. On the configurator, users can select between a variety of gift styles from tubes to [heart-shaped boxes](https://www.trendhunter.com/trends/heartshaped-chocolate-tins) to T-shirts. For any of these gifts that contain chocolate, the M&M's are personalizable. The brand's online M&M configurator allows customers to select the colors of the M&M's they receive, as well as write on the chocolates, add a premade graphic to the chocolates, or even upload a simple image of less than 5 mb which will be printed on the chocolates. For gift-givers on a budget, the M&M's website segments its gifts into $30 and under, between $30 and $40, and $40 and over, price ranges. However, adding customization to these products is not an added fee, meaning anyone can give their loved ones a heartfelt gift this Valentine's Day. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Gift Configurators:** Other companies can follow suit by offering personalized gift configurators that allow users to customize items with their preferred design or text. - **Customizable Consumer Products:** Brands can disrupt the market by offering a customizable version of their consumer products, allowing customers to add their personal touch to their purchases. - **Affordable Personalization:** Brands can benefit from offering a personalization option that comes at no extra cost, making it accessible to more customers regardless of their budget. ### Sectors Adopting This - **Confectionery:** Confectionery companies can leverage personalization to increase sales by offering custom M&Ms for various occasions. - **Gifting:** Customizable gifts can be used as a marketing tool for gifting companies that specialize in creating unique and thoughtful gifts for various occasions. - **Apparel:** Brands that offer apparel can also introduce personalization and customization options for their products, allowing customers to add their unique flair to their clothing items. ## Related on Trend Hunter - [Romantic Chocolate Gift Guides](https://www.trendhunter.com/trends/valentines-day-gift-guide.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Celebration-Themed Candy Gifts](https://www.trendhunter.com/trends/celebrationthemed-candy-gifts.md)