# Privacy-Protected Personality Tests This Facebook Personality Test is Calculated from Your 'Likes' By Riley von Niessen | Published 2016-05-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personality-test References: [telegraph](http://www.telegraph.co.uk/technology/facebook/11838515/This-online-tool-reveals-your-personality-based-on-Facebook-likes.html) & [applymagicsauce](http://applymagicsauce.com/about_us.html) The '[University of Cambridge Psychometric Centre](https://www.trendhunter.com/trends/hydrogen-based-energy-systems)' has devised a totally private [Facebook](https://www.trendhunter.com/trends/data-tracking) personality test. The test can determine your most stand-out psychological traits, political views, religious disposition, happiness level, sexual preference, relationship status and your education level. While some are skeptical of privacy invasion when it comes to tests like this that ask for your personal accounts, as well as Facebook itself, this personality test claims it only accesses your 'likes.' Using this small data-set, the 'Apply Magic Sauce' tool accesses your Facebook likes to tell you something about yourself even you haven't realized. It gives you your 'Big 5' personality traits in order explain your biggest strengths and weaknesses as well. Although users need to enter their Facebook information, the University of Cambridge assures that none of your information will be stored or shared. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Privacy-protected Personality Tests:** Opportunity for developing personality tests that analyze data from specific sources while ensuring privacy protection. - **Psychometric Analysis:** Potential for using psychometric analysis to understand individuals' psychological traits, political views, religious disposition, happiness level, sexual preference, relationship status, and education level. - **Personalized Insights:** Opportunity to provide users with personalized insights and explanations about their personality traits and strengths based on data analysis. ### Where This Applies - **Psychology and Personal Development:** Disruptive innovation potential in the field of psychology and personal development through the use of privacy-protected personality tests. - **Social Media and Data Analysis:** Opportunity for the social media industry to enhance data analysis techniques and privacy protection to offer personalized insights to users. - **Education and Student Support:** Potential to revolutionize the field of education and student support by incorporating psychometric analysis and personalized insights into educational programs. ## Related on Trend Hunter - [Personality Assessment Quizzes](https://www.trendhunter.com/trends/personality-spectrum.md) - [Color Psychology Tests](https://www.trendhunter.com/trends/colorme.md) - [Social Media Personality Analysis](https://www.trendhunter.com/trends/my-insta-personality1.md) - [Adorable Cake-Themed Personality Tests](https://www.trendhunter.com/trends/what-cake-r-u.md) - [Personality Insight Tools](https://www.trendhunter.com/trends/knowyourpersonality.md) - [Personality Insight Tools](https://www.trendhunter.com/trends/psydi.md) - [Personality Insight Tools](https://www.trendhunter.com/trends/the-pattern-50.md) - [Personality Insights Tools](https://www.trendhunter.com/trends/mbti-characters.md) - [Playful Animated Personality Quizzes](https://www.trendhunter.com/trends/cosmos-persona.md)