# Customized Curing Cans The Heinz 'Get Well' Soup Campaign Will Heal You By Parul Rohatgi | Published 2011-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personalised-soup-cans References: [simplyzesty](http://www.simplyzesty.com/featured/heinz-introduce-personalised-soup-cans-for-those-under-the-weather/) & [wearesocial.net](http://wearesocial.net/blog/2011/10/heinz-soup-facebook/) As summer gives way to a nip in the air and the season of falling sick falls upon many parts of the world, the Heinz 'Get Well' campaign offers a way to get better. [Heinz UK](https://www.trendhunter.com/trends/run-on-heinz) has launched a ‘Get Well’ soup campaign on social media sites like [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) to allow customers to send [personalized soup cans](https://www.trendhunter.com/trends/your-fam-on-a-can) to coughing friends. So if you have a loved one who is under the weather, you can use the Facebook app to choose a flavor of soup and customize the can by adding your friend’s name and a get well message. the personalized can costs $1.99 and reaches the intended consumer in three to four days. The campaign was devised by We Are Social, which is an agency focused on social media marketing and communication. Heinz 'Get Well' is scheduled to run through October. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personalized Product Campaigns:** Creating customized products that can be personalized with names and messages offers a unique way for businesses to engage with customers and provide a more personalized experience. - **Social Media Marketing:** Leveraging social media platforms like Facebook for marketing campaigns allows businesses to reach a wider audience and engage with customers in innovative ways. - **Innovative Gift Giving:** Introducing unique and customizable gift options, such as personalized soup cans, provides an opportunity for businesses to tap into the market of thoughtful and creative gift-givers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore personalized product campaigns to enhance customer engagement and offer unique gifting options. - **Advertising and Marketing:** The advertising and marketing industry can further utilize social media platforms for creating interactive and personalized campaigns that resonate with consumers. - **E-commerce and Gifting:** The e-commerce and gifting industry can leverage the concept of innovative gift giving to provide customers with a wider range of customizable and personalized gift options. ## Related on Trend Hunter - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Hearty Plant-Based Soup Products](https://www.trendhunter.com/trends/spiced-chickpea-big-soup.md) - [Creamy Plant-Powered Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Celebrative Ketchup Campaigns](https://www.trendhunter.com/trends/its-heinz-season.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Canned Christmas Dinners](https://www.trendhunter.com/trends/meal-in-a-can.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md)