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# Personalised Roses
Just in time for Valentines Day

By Lauren G | Published 2007-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/personalised-roses-just-in-time-for-valentines-day
References: [hammacher](http://www.hammacher.com)

Be the innovative Valentine and buy your beloved a dozen premium long-stemmed Columbian roses embossed with your choice of "I love you," "Happy Birthday," or "Happy Valentine's Day" directly onto the petals. Choose between red, white, pink, or yellow roses.

**Implications** - If you are someone who feels the traditional approach to a dozen roses on Valentine's Day is a bit overdone, this kind of extra step will be very appealing. There is a whole other level of attention to detail that comes with a gift like this, so kudos to anyone in a relationship who still has the romanticism to embrace going the extra mile for the one they love.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 17% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Personalized Floral Gifts:** Disruptive innovation opportunity: Creating a platform for personalized floral gifts, allowing customers to customize messages and designs on various types of flowers.
- **Embossing Technology:** Disruptive innovation opportunity: Developing advanced embossing technology that can be used to personalize various products, not just roses.
- **Premium Customization Services:** Disruptive innovation opportunity: Offering premium customization services for traditional gifts, enabling customers to add personalized messages or designs.

### Industries Being Reshaped

- **Floriculture:** Disruptive innovation opportunity: Introducing innovative techniques and technologies in the floriculture industry to enhance customization and personalization options.
- **Gift and Keepsake Manufacturing:** Disruptive innovation opportunity: Revolutionizing the gift and keepsake manufacturing industry by integrating advanced personalization technologies to create unique and customized products.
- **E-commerce and Online Retail:** Disruptive innovation opportunity: Transforming the e-commerce and online retail sector by offering personalized and customizable products, providing a unique shopping experience for customers.

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