# Feminine Personal Wipes SweetSpot Labs Makes 'On-The-Go Wipettes' for Women By Laura McQuarrie | Published 2016-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personal-wipes References: [trndmonitor](https://trndmonitor.com/skin-care-spotlight-sweetspot-labs-on-the-go-wipettes/) & [shop.sweetspotlabs](http://shop.sweetspotlabs.com/products/on-the-go-wipettes) [SweetSpot Labs](https://www.trendhunter.com/trends/ingrown-spray) takes pride in the fact that it makes personal wipes that are made for women, by women. For those who can't settle for just one product, SweetSpot Labs makes a multi-pack of 'Wipettes' that includes all three of its scented wipe varieties: Grapefruit Verbena, Neroli Mandarin and Vanilla Blossom. These female-targeted personal wipes are made with [98% natural ingredients](https://www.trendhunter.com/trends/freshist-debuts1), with extracts from pineapple and cranberry that are known as rich sources of antioxidants. As well as being loaded with beneficial ingredients, the wipes are pH balanced and made without ingredients like glycerin that are known to feed yeast. The individually packaged wipes are also biodegradable, compostable and FSC Certified in order to ensure the health of the planet. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Feminine Hygiene Innovation:** SweetSpot Labs' natural and pH balanced personal wipes offer a disruptive innovation opportunity in the feminine hygiene market. - **Eco-friendly Wipes:** The biodegradable and compostable packaging of SweetSpot Labs' wipes presents a disruptive innovation opportunity in the sustainable product industry. - **Natural and Antioxidant-rich Products:** The use of 98% natural ingredients and extracts from pineapple and cranberry in SweetSpot Labs' wipes presents a disruptive innovation opportunity in the beauty and skincare industry. ### Industries Being Reshaped - **Feminine Hygiene:** SweetSpot Labs' personal wipes offer a disruptive innovation opportunity in the feminine hygiene industry. - **Sustainable Products:** The eco-friendly packaging of SweetSpot Labs' wipes presents a disruptive innovation opportunity in the sustainable product industry. - **Beauty and Skincare:** The use of natural ingredients and antioxidants in SweetSpot Labs' wipes presents a disruptive innovation opportunity in the beauty and skincare industry. ## Related on Trend Hunter - [Flushable Feminine Wipes](https://www.trendhunter.com/trends/down-there-wipes.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Mint-Scented Feminine Washes](https://www.trendhunter.com/trends/mintscented-feminine-washes-waphyto-unveils-the-new-intimate-foaming-wash-i.md) - [Flushable Baby Wipes](https://www.trendhunter.com/trends/the-flush-wipe.md) - [Sustainable Anti-Bacterial Wipes](https://www.trendhunter.com/trends/biom.md) - [Microbiome-Balancing Intimate Sprays](https://www.trendhunter.com/trends/intimate-spray.md) - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md)