# Personal Shopping Services Zappos' Free Personal Web Shopper Service Suggests Style Matches By Laura McQuarrie | Published 2014-08-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/personal-web-shopper References: [psfk](http://www.psfk.com/2014/08/zappos-tests-personal-digital-assistant.html) & [askzappos.apps.zappos](http://askzappos.apps.zappos.com/ask) There's nothing more impersonal than online shopping from the isolation of your home, but with its personal web shopper service, Zappos is attempting to turn this around. The 'Ask Zappos' service takes customer requests in the form of images—these can be sent to Zappos in a number of ways, including via text, email, uploading them directly to the Ask Zappos site or tagging them on Instagram with #AskZappos. The service is completely free and it's designed to help customers find the accessories of their dreams, or hunt down a style with similar colors, patterns or a more affordable price. In addition to shoes, real people from Zappos' customer service will be able to provide suggestions for bags, clothing, hats, sunglasses and jewelry. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **AI-powered Personal Shopping:** The integration of AI technology in personal shopping services can provide more accurate and personalized style recommendations. - **Visual Search in E-commerce:** The use of visual search technology enables customers to find similar or matching items based on images, enhancing the shopping experience. - **Social Media Shopping:** Leveraging social media platforms as a means to receive customer shopping requests allows for seamless and convenient interactions. ### Who This Affects Most - **E-commerce:** E-commerce companies can benefit from incorporating personal shopping services to enhance customer engagement and satisfaction. - **Artificial Intelligence:** The AI industry can explore opportunities to develop advanced algorithms and machine learning models for personalized shopping recommendations. - **Social Media:** Social media platforms can integrate personal shopper features to attract and retain users, offering a unique shopping experience. ## Related on Trend Hunter - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/friday-personal-shopping-assistant.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md)