# Affordable Online Fitness Training British Startup Today Fit Provides Personal Training Online By Alyson Wyers | Published 2017-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personal-training-online References: [betalist](https://betalist.com/startups/today-fit) & [todayfit](http://todayfit.com/) Based in London, England, health and wellness startup Today Fit helps you achieve your fitness goals by offering [personal training online](https://www.trendhunter.com/trends/fast-shapes). Their world-class [custom fitness programs](https://www.trendhunter.com/trends/expertled-training-programs) are delivered via online video coaching to mimic a one on one experience you would have with a qualified personal trainer in a gym. Co-founded by 7-time award-winning fitness model and personal trainer Alexander Edwards, Today Fit also offers [nutritional advice](https://www.trendhunter.com/trends/loadmuscle) on a regular basis plus motivation to help you reach your objectives. The service is extremely affordable as well -- the first week is free and subsequent weeks are only 1 euro, making it accessible to just about anyone. Currently in beta, the new venture will be launching publicly this year. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Online Personal Training:** Today Fit is providing personal training online via custom fitness programs. - **Affordable Fitness Services:** Today Fit offers their services at an extremely affordable rate, making fitness accessible to just about anyone. - **Virtual Coaching:** Today Fit's online video coaching mimics a one on one experience. ### Who This Affects Most - **Fitness and Wellness:** Today Fit is disrupting the fitness and wellness industry with their affordable, online personal training services. - **Technology:** Today Fit's virtual coaching platform is an innovative use of technology in the fitness industry. - **E-commerce:** Today Fit's online model makes it an e-commerce company providing personal training services. ## Related on Trend Hunter - [Virtual Personal Trainers](https://www.trendhunter.com/trends/jamies-fit.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/my-ai-trainer.md) - [Smart Gym Training](https://www.trendhunter.com/trends/kiwi-fitness.md) - [AI Fitness Platforms](https://www.trendhunter.com/trends/supafit.md) - [Personalized Fitness Tools](https://www.trendhunter.com/trends/smartfit.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/fitai.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/jim-ai-personal-trainer.md) - [All-in-One Hybrid Fitness Solutions](https://www.trendhunter.com/trends/hybrid-fitness-solution.md) - [Personal Trainer-Focused Educational Platforms](https://www.trendhunter.com/trends/abc-fitness.md)