# Fashionable Faux Fitness Editorials The Industrie No. 7 Personal Trainer Photoshoot Mimics Fitness By Jordy E | Published 2014-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/personal-trainer References: [fashionindustryarchive](http://fashionindustryarchive.com/Editorials/Industrie-Editorial-No7-Joan-Smalls-by-Lachlan-Bailey/) & [industrie.nowmanifest](http://industrie.nowmanifest.com/) The Industrie No. 7 Personal Trainer editorial offers a behind the scenes look at model Joan Smalls. While Smalls engages in training sessions on a regular basis, this is seldom the focus of fashion publications such as Industrie No. 7. The magazine has nonetheless reversed the status quo by displaying weights, rings and [spin bikes](https://www.trendhunter.com/trends/kenko) to readers. Stylist George Cortina made this sporty production all the more funky and fun with [bright pink one piece suits](https://www.trendhunter.com/trends/set-active), vibrant orange short shorts and leather undergarments. Despite some of the more functional elements at play, Cortina also incorporated [color blocked heels](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer) and chunky jewelry on to the set, breaking with standard gym wear. Hair expert Orlando Pita also stepped outside of the prototypical fashion box via oversize afros and buzzed cuts. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Fashion Fitness Frenzy:** The trend of blending fashion and fitness is an opportunity for fashion and fitness industries to collaborate and create functional yet stylish workout apparel and accessories. - **Athletic Aesthetics:** The trend of incorporating sports accessories and attire in fashion editorials is an opportunity for fashion brands to expand their offerings and appeal to a wider audience while promoting an active lifestyle. - **Editorial Fitness Inspiration:** The trend of publishing fitness-related editorials is an opportunity for fitness brands to reach new audiences and showcase the functionality of their equipment and training programs. ### Where This Applies - **Fashion:** The trend of incorporating functional sports clothing and accessories into fashion editorials creates an opportunity for fashion brands to collaborate with fitness brands and create stylish yet functional workout apparel. - **Fitness:** The trend of blending fashion and fitness in editorials is an opportunity for fitness brands to expand their offerings to include functional yet stylish equipment and apparel and appeal to a wider audience. - **Publishing:** The trend of publishing fitness-related editorials is an opportunity for publishers to create content that inspires readers and promotes an active lifestyle, while also showcasing fitness and fashion brands. ## Related on Trend Hunter - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Home Decor-Functional Workout Gear](https://www.trendhunter.com/trends/kenko.md) - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md)