# Personal Breakfast Pizzas 7-Eleven's Egg & Sausage-Topped Personal-Size Pizza Has a Biscuit Crust By Laura McQuarrie | Published 2020-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personal-size-pizza References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-gets-personal-with-breakfast-pizza-300983522.html) & [7-eleven](http://www.7-eleven.com) [7-Eleven](https://www.trendhunter.com/trends/7eleven-breakfast-burritos) is introducing a [personal-size breakfast pizza](https://www.trendhunter.com/trends/chicken-and-eggo-waffles-pizza) that has the potential to be enjoyed at any time of the day as a hot, ready-to-eat meal or snack. The portable five-inch breakfast pizza sets itself apart as one of the few personal-size pizzas of its kind with a biscuit crust, and is topped with white gravy, scrambled eggs, sausage crumbles, ham, bacon and two kinds of cheese. While the convenience store chain already offers a wide range of [breakfast sandwiches and burritos](https://www.trendhunter.com/trends/breakfast-borito), muffins, pastries and donuts, this new breakfast pizza sets itself apart as a unique new option, as well as one that's affordable, costing just $2. According to Robin Murphy, 7-Eleven fresh foods product director, "We took our busiest time of day and (one of) our customers' favorite hot foods—pizza—to create what we think will become a breakfast favorite that is delicious and easy to eat on the go." Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast Anytime:** The personal breakfast pizza is a convenient and versatile option that can be enjoyed as a meal or snack at any time of the day. - **Innovative Crust:** The biscuit crust in the breakfast pizza offers a unique twist to the traditional personal-size pizza, presenting an opportunity for innovative crust variations in the pizza industry. - **All-in-one Breakfast:** The breakfast pizza combines multiple breakfast ingredients into a single dish, signaling a trend towards all-in-one breakfast options for busy consumers. ### Where This Applies - **Convenience Stores:** The introduction of the personal breakfast pizza presents an opportunity for convenience stores to expand their breakfast offerings with innovative and affordable options. - **Fast Food:** Fast food chains can capitalize on the popularity of breakfast items by incorporating personal breakfast pizzas into their menus, providing customers with a unique breakfast option on-the-go. - **Frozen Food:** The personal breakfast pizza concept can inspire frozen food companies to create convenient, heat-and-eat breakfast pizza products for consumers looking for quick and easy breakfast solutions. ## Related on Trend Hunter - [On-Demand Breakfast Pizzas](https://www.trendhunter.com/trends/pizzaforno-breakfast-pizza.md) - [Convenience Store Breakfast Burritos](https://www.trendhunter.com/trends/7eleven-breakfast-burritos.md) - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Sweetened Breakfast Taquitos](https://www.trendhunter.com/trends/sausage-egg-and-cheese-taquito.md) - [Convenience Store Breakfast Deals](https://www.trendhunter.com/trends/mini-spicy-breakfast-empanadas.md) - [Bagel-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Sweet Croissant Crust Pizzas](https://www.trendhunter.com/trends/cinnamon-roll-croissant-crust-pizza.md) - [Beer Cheese Breakfast Pizzas](https://www.trendhunter.com/trends/ultimate-beer-cheese-breakfast-pizza.md)