# Personal Shopping Suites Selfridges Now Has a Dedicated Space for Retail Consultations By Laura McQuarrie | Published 2015-08-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/personal-shopping References: [manchestereveningnews](http://www.manchestereveningnews.co.uk/whats-on/whats-on-news/try-out-selfridges-newly-revamped-9860540) & [selfridges](http://www.selfridges.com/GB/en/content/personal-shopping) [Selfridges Exchange Square](https://www.trendhunter.com/trends/superself) is now home to a new personal shopping suite that is set to assisting male and female consumers who are looking to purchase high-end items. Even before arranging a consultation inside the gilded suite, consumers are asked to supply a few details about themselves or the person they are shopping for. As well as helping consumers acquire new items, it's often happens that a shopper brings in a treasured item in the hopes of updating it with more current fashion items. Although personal shopping is often seen as a luxury, technology like [apps and big data](https://www.trendhunter.com/trends/aipowered-shopping-platform) are making it more accessible to the average shopper and retailer. As such, upscale retailers are enhancing the experiential qualities of a consultation. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Personalized Retail:** Upscale retailers are enhancing the experiential qualities of a consultation, making it more accessible to the average shopper and retailer. - **Big Data in Retail:** The use of big data in personal shopping is making it more accessible to shoppers and retailers. - **Fashion Consultations:** Trend of offering fashion consultations for high-end shopping should continue to grow. ### Where This Applies - **Luxury Retail:** Luxury retailers are enhancing the experiential qualities of a consultation with personalized retail. - **Data Analytics:** The rise of personalized retail is leading to the increase in utilization of data analytics in retail. - **Fashion:** High-end fashion retailers are focusing on offering fashion consultations for their consumers. ## Related on Trend Hunter - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md)