# Men-Only Shopping Services Selfridges' Personal Shopping Service Caters Specifically to Men By Laura McQuarrie | Published 2014-07-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/personal-shopping-service References: [luxurylaunches](http://luxurylaunches.com/fashion/selfridges-london-launches-personal-shopping-service-exclusively-for-men.php) & [wwd](http://www.wwd.com/fashion-news/fashion-scoops/selfridges-launches-personal-shopping-service-for-men-7805000?module=hp-fashionscoops) Consumers looking into [Selfridges](https://www.trendhunter.com/trends/superself)' newest [personal shopping service](https://www.trendhunter.com/trends/olive-young-personal-shopper) will be parked in a decadent lounge, brought coffee, chauffeured home and aided in picking the best fashion, gifts, accessories and grooming products. It sounds like any woman's dream, but unfortunately females will have to keep dreaming because these services are exclusively available to men. The service was launched in response to a growing demand for bespoke offerings from male consumers over the last couple of years. In addition to being guided through a number of product choices, Selfridges also offers [made-to-measure services for men](https://www.trendhunter.com/trends/menswear-showroom) who are looking for a sharp designer suit with an impeccable fit. The store takes up a modest 1,200 square feet on Oxford Street and includes three private suites plus a reception area. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Men-only Personal Shopping:** Personal shopping services exclusively for men, responding to a growing demand for bespoke offerings. - **Bespoke Made-to-measure Services for Men:** Offering bespoke made-to-measure apparel and grooming products for men. - **Exclusive Men's Fashion, Accessories, and Grooming:** Offering exclusive and refined men's fashion, accessories, and grooming products. ### Who This Affects Most - **Fashion Industry:** The fashion industry has an opportunity to capitalize on the growing demand for bespoke offerings for men. - **Personal Shopping Services Industry:** The personal shopping services industry can expand to cater specifically to male consumers. - **Grooming Products Industry:** The grooming products industry has the opportunity to offer exclusive and refined grooming products targeted towards men. ## Related on Trend Hunter - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md)