# Rideshare Route Subscriptions Lyft's 'Personal Plan' Sets a Fixed Price for a Regular Route By Laura McQuarrie | Published 2018-07-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/personal-plan References: [refinery29](https://www.refinery29.com/2018/07/205829/lyft-personal-plan-subscription) & [help.lyft](https://help.lyft.com/hc/en-us/articles/360001541868-Lyft-Pass) The success of the subscription model has inspired many businesses to offer convenient, curated content to consumers and ridesharing service Lyft is now offering a unique option in the form of what it calls a 'Personal Plan.' This new subscription plan makes it possible for a traveler to take advantage of a fixed price setting for a regular route. This addresses one of the most prevalent problems with ridesharing companies, as other cost-effective transportation options tend to waver less in terms of price variability. In the same way that one might purchase a bus pass or a monthly subway card, this new option from Lyft provides stable pricing that will remain unaltered by factors such as heavy traffic. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Subscription Model:** Creating subscription plans for regular routes can provide stability and convenience for ridesharing customers. - **Curated Content:** Offering personalized and curated rideshare options can enhance the overall customer experience. - **Price Stability:** Ensuring fixed pricing for regular routes eliminates price variability, offering transparency and reliability for customers. ### Sectors Adopting This - **Ridesharing:** Ridesharing companies can explore creating subscription plans for regular routes to attract and retain customers. - **Transportation:** The transportation industry can adopt fixed-price subscription plans to provide stable and cost-effective options for commuters. - **Subscription Services:** Subscription service providers can expand their offerings to include personalized rideshare subscription plans. ## Related on Trend Hunter - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Rideshare Delivery Partnerships](https://www.trendhunter.com/trends/doordash-and-lyft.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md) - [Flexible User-Centric Rideshares](https://www.trendhunter.com/trends/careem-1.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Pass-Based E-Scooter Platforms](https://www.trendhunter.com/trends/superpedestrian.md) - [Eid-Focused Rideshare Promotions](https://www.trendhunter.com/trends/double-cashback.md) - [Expanded Membership Benefits](https://www.trendhunter.com/trends/uber-one-family-sharing.md)