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# Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID

By Kalin Ned | Published 2020-09-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/personal-party-kit
References: [ritzherald](https://ritzherald.com/al-tun-tun-delivers-personal-party-kits-to-its-followers/) & [instagram](https://www.instagram.com/altuntun/?hl=en)

In order to meet its goal of "unifying Latin American influencers and labels together with artistic youth who have a passion for creative arts" during [COVID](https://www.trendhunter.com/trends/no-evil-foods)-19, Los Angeles-based marketing agency Al Tun Tun launches a personal party kit. This initiative is compliant with physical distancing guidelines, imposed by the government for the duration of the pandemic.

The personal party kit will allow individuals to "host a party at home with [Al Tun Tun's] Fiesta En Casa event." To make this possible, the agency collaborated with 1800 Cristalino Tequila. The kits include fiesta accessories—from customized serving trays to unique glassware. A co-branded tote bag, a 750 ml bottle of 1800 Cristalino Tequila, and a mixologist menu are also included.

Image Credit: Al Tun Tun

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 94% | Activity: 100% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Personal Party Kits:** The growing popularity of personalized party kits that can be delivered right to your door presents opportunities for disruption in the event planning industry.
- **Influencer Marketing:** The use of influencers to promote personal party kits presents opportunities for disruption in the marketing industry.
- **Virtual Party Planning:** The trend towards virtual party planning and event hosting presents opportunities for disruption in the technology industry.

### Sectors Adopting This

- **Event Planning:** Personal party kits offer event planners new opportunities to take their services online and provide personalized experiences for their customers.
- **Alcohol and Beverage:** Collaborations with companies like 1800 Cristalino Tequila for personal party kits offer opportunities for alcohol and beverage companies to reach new customers through sponsorships and co-branding.
- **E-commerce:** The popularity of personal party kits being delivered to people’s homes presents opportunities for e-commerce companies to expand their product offerings and provide new conveniences to their customers.

## Related on Trend Hunter

- [Curated Date Night Kits](https://www.trendhunter.com/trends/specialty-cocktail-kit.md)
- [Awards Show Cocktail Kits](https://www.trendhunter.com/trends/margarita-kit.md)
- [AI Party Planners](https://www.trendhunter.com/trends/the-generager.md)
- [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md)
- [Hip-Hop-Celebrating Margarita Kits](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp.md)
- [Limited-Edition Orange Liqueur Kits](https://www.trendhunter.com/trends/cosmos-caviar-kit.md)
- [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md)
- [Queso-Paired Cocktail Kits](https://www.trendhunter.com/trends/cinco-de-mayo-cocktail-kit.md)
- [Virtual Mixology Classes](https://www.trendhunter.com/trends/virtual-mixology-class.md)