# Surreal Seaside Editorials The Ones 2 Watch 'Personal Myth' Series Features Dreamlike Imagery By Jana Pijak | Published 2017-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/personal-myth References: [theones2watch](https://theones2watch.com/editorial/men/29751/) The Ones 2 Watch 'Personal Myth' editorial is captured by photographer Roland Vörös and stars model Ben Stift. The VM Model face is captured seaside in a set of images that is both scenic and surreal. Capturing wide-lensed imagery, photographer Roland Vörös collaborates with The Ones 2 Watch editor Rosie Daly to bring this photoshoot's creative vision to life. Model Ben is seen posing in and out of the water, with portraits showcased alongside more moody landscape shots. Inspired by nature's unexplained beauty, the Personal Myth editorial spotlights [casual menswear](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) including [structured wool coats](https://www.trendhunter.com/trends/studio-nicholson-fw25), turtleneck knits, and denim jackets that are a fresh version of 70s and 90s-themed staples. The photoshoot also spotlights comfortable footwear, and exudes an effortlessly elegant air. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 87% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dreamlike Photography:** There is a potential for disruptive innovation in photography and visual arts to showcase products in a surreal and artistic way. - **70s and 90s Wardrobe Nostalgia:** There is a potential to revive retro wardrobe staples and bring them into modern fashion through fresh interpretations. - **Effortless Elegance:** There is a potential to explore fashion that emphasizes both comfort and elegance, creating unique designs that prioritize both style and functionality. ### Industries Being Reshaped - **Fashion:** The fashion industry can use dreamlike photography, wardrobe nostalgia, and effortless elegance to create unique and memorable fashion campaigns. - **Visual Arts:** There is a potential for disruptive innovation in visual arts that incorporates dreamlike elements and nostalgic inspirations to create captivating and thought-provoking works. - **Marketing and Advertising:** There is a potential to use dreamlike photography, wardrobe nostalgia, and effortless elegance in marketing and advertising campaigns across multiple industries, from fashion to travel and leisure. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Ethereal Juxtaposing Fragrances](https://www.trendhunter.com/trends/mystic-moss.md)