# Silly Lip-Sync Ads 'Personal Musica' Show Brings New Twist to Womanizer By Ayman | Published 2009-04-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/personal-musica-britney-spears-womanizer References: [coloribus](http://www.coloribus.com/paedia/reels/2009/04/21/550382/) & [personalmusica](http://www.personalmusica.com/) [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) is full of videos of fans lip-syncing to Britney Spears hits. Argentinean music site Personal Musica uses this idea to portray the personal touch of their music service. However, rather than have a teenage girl or boy do it, their commercial features mid-aged biker men that are stuck in the 80s rock era lip-synching to the Britney Spears' hit, Womanizer. The men even do [choreographed dancing](https://www.trendhunter.com/trends/apple-and-spike-jonze) to the tune! **Implications** - The [hilarious advertisement](https://www.trendhunter.com/trends/titos-spokescart) was created by the advertising agency Santo in Buenos Aires. The tough-guy actors are featured with their hair blowing in the wind and being incredibly saucy. You will definitely have a laugh while watching this comical Personal Musica commercial. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Lip Sync Advertising:** Social media platforms and advertising agencies can leverage the trend of lip-syncing to create fun and engaging ad campaigns. - **Humor in Advertising:** The use of humor in advertising can help create a shareable content for a brand, targeting a wider audience - **Personalized Advertising:** Creating personalized advertising campaigns that are relatable to specific audiences based on their age, gender, preferences can create more resonance and engagement for the brand. ### Who This Affects Most - **Music Streaming:** Music streaming platforms can utilize the trend of lip-syncing to create personalized ad campaigns that show the personalization of their music service. - **Social Media:** Social media platforms can leverage the trend of lip-syncing and humor in advertising to create fun and engaging ad campaigns that can go viral. - **Advertising & Marketing:** Advertising agencies can use humor in their ad campaigns to create memorable, shareable content that resonates with the target audience. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)