# Cheeky Exhibitionist Ads Ky Gel's Personal Lubricant Ad is Deceptively Innocent By Laura McQuarrie | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personal-lubricant References: [adsoftheworld](http://adsoftheworld.com/media/print/ky_gel_police) & [ddbargentina](http://www.ddbargentina.com/) The 'Police' KY Gel [personal lubricant ad](https://www.trendhunter.com/trends/luxury-lubricant) is deceptively innocent looking, comprised of a cartoonish scenario where rows of law enforcement are not paying any attention to a robber in the background making a getaway with bags of cash. Instead of focusing on the criminal, the huge gathering of police officers, Canadian mounties, sheriffs and even a SWAT team are apparently in the process of dealing with a much more dire situation inside of a building. There are only two suggestive words on the ad: "Do Trespass," but even this doesn't help much with unravelling the mystery. The biggest clue comes from one police officer who stands in front of stairs, presumably trying to tempt a couple (or whoever else is inside the house) to step outside and take a break from their [adult activities](https://www.trendhunter.com/trends/goodwipes-launched) with multiple boxes of pizza. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Deceptive Advertising:** Incorporating subtle suggestive imagery in an advertisement to confer a different message. - **Innuendo Marketing:** Using suggestive language or indirect implications to hint at a product's benefits without explicitly stating them. - **Humorous Marketing:** Using clever or funny imagery to attract attention to a product or service. ### Where This Applies - **Advertising:** Creating a new and innovative advertising strategy that helps a product stand out on the market. - **Marketing:** Developing innovative marketing strategies that build brand awareness and consumer loyalty. - **Consumer Goods:** Integrating humor and suggestive elements into consumer good marketing campaigns to appeal to a larger audience. ## Related on Trend Hunter - [Sensualized Dinner Dates](https://www.trendhunter.com/trends/ky-desire-darkroom.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Real-Life Romance Stories](https://www.trendhunter.com/trends/the-homecoming.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)