# Tube-Headed Photoshoots 'Personal Glasses' by Oliver Schwarzwald Reminds Us to Grab New Shades By Michael Hines | Published 2010-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/personal-glasses-by-oliver-schwarzwald References: [fashionserved](http://www.fashionserved.com/Gallery/Personal-Glasses/422875) & [behance.net](http://www.behance.net/OliverSchwarzwald/Frame) 'Personal Glasses' by Oliver Schwarzwald is a cylindrical reminder that I need to buy some [new sunglasses for summer](https://www.trendhunter.com/trends/vintage-soul-collection). Even these tube-headed women have better shades than I do. Cylindrical photoshoots are the best way to [sell sunglasses](https://www.trendhunter.com/trends/hookipa-ultra-campaign). You can't help but notice the sunglasses when they're the biggest thing in the picture. The condensed faces in 'Personal Glasses' by Oliver Schwarzwald work wonders versus conventional sunglassvertising. [New summer shades](https://www.trendhunter.com/trends/upside-down-sunglasses), here I come. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 16% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Cylindrical Photoshoots:** Using cylindrical photoshoots can capture attention and effectively market products like sunglasses. - **Condensed Faces:** Utilizing images with condensed faces can create a unique and impactful advertising experience for sunglasses and other personal accessories. - **Sunglassvertising:** Sunglassvertising, a combination of sunglasses and advertising, presents an innovative way to promote eyewear products. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can benefit from innovative advertising techniques like cylindrical photoshoots and condensed face images to market sunglasses. - **Photography:** The photography industry can explore the use of unconventional photoshoot styles, like cylindrical photoshoots, to create captivating visual content. - **Advertising:** The advertising industry can leverage sunglasses as a unique advertising medium, known as sunglassvertising, to engage target audiences and promote brands. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Inclusive Sizing Eyewear](https://www.trendhunter.com/trends/sol-kyst.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md)