# Gamified Personal Finance Platforms Ally Financial Brings Together Monopoly & Financial Literacy By Kalin Ned | Published 2020-06-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/personal-finance-platforms References: [forbes](https://www.forbes.com/sites/martyswant/2019/10/25/ally-turned-personal-finance-into-a-game-of-augmented-reality-monopoly/#3b6e12df2150) The personal financial platform is being revolutionized by companies like [Ally Financial](https://www.trendhunter.com/trends/banksgiving) who understand the inherent value in gamifying activities that may otherwise be perceived as tedious. Through a collaboration with [Hasbro](https://www.trendhunter.com/trends/my-first-monopoly), the Detroit-based digital bank transformed both financial literacy and banking into a game of Monopoly. The special campaign ran in October 2019. It utilized a web-based augmented reality platform that turned streets into parts of a Monopoly board. Consumers in New York, Chicago, Charlotte, Dallas, Detroit, and Seattle were able to participate in the experience. Streets had branded labels that, when scanned by a smartphone, unlock AR experiences that teach one about personal finances. By engaging with the [gamified campaign](https://www.trendhunter.com/trends/gamified-decentralized-finance), individuals were able to unlock and compete for various prizes while broadening their understanding of financial stability. Image Credit: Ally Financial ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Personal Finance:** Gamifying personal finance activities can make them more engaging and enjoyable for users, while also promoting financial literacy. - **Augmented Reality Experiences:** Creating augmented reality experiences can enhance educational campaigns and teach users about important concepts in an interactive and immersive way. - **Collaboration Between Finance and Gaming:** The collaboration between financial institutions and gaming companies can create innovative solutions that merge entertainment with financial education. ### Sectors Adopting This - **Financial Technology (fintech):** Fintech companies can incorporate gamification elements into their platforms to attract and engage users, while improving their financial literacy. - **Education Technology (edtech):** EdTech companies can utilize augmented reality technology to create interactive and immersive learning experiences for teaching personal finance. - **Gaming and Entertainment:** Gaming and entertainment companies can partner with financial institutions to develop gamified experiences that educate users about financial concepts while providing entertainment value. ## Related on Trend Hunter - [Financial Literacy Metaverses](https://www.trendhunter.com/trends/fortune-island.md) - [AI-Driven Financial Education Games](https://www.trendhunter.com/trends/aidriven-financial-education-game.md) - [RPG Finance Apps](https://www.trendhunter.com/trends/finshark-app.md) - [AI Financial Education Games](https://www.trendhunter.com/trends/financial-education.md) - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting1.md) - [Gamified Financial Education Initiatives](https://www.trendhunter.com/trends/venture-valley.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/my-first-monopoly.md) - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md)