# Air-Filled Product Packaging MyKirei's Personal Care Product Packaging Reduces Plastic Waste By Laura McQuarrie | Published 2020-04-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/personal-care-product-packaging References: [prnewswire](https://www.prnewswire.com/news-releases/kao-usa-inc-announces-the-launch-of-mykirei-301035532.html) & [kao](https://www.kao.com/global/en/worldwide/) [MyKirei](https://www.trendhunter.com/trends/spray-laundry-detergent) by [KAO](https://www.trendhunter.com/trends/carbonated-foam) is introducing products like shampoo, conditioner and hand wash with plant-based and 95% biodegradable formulas that are sold in [unique personal care product packaging](https://www.trendhunter.com/trends/the-project-ara). The entire concept takes inspiration from Kirei, which encompasses a way of living that's centered on beauty and cleanliness, simplicity, balance and sustainability. This sensibility has been revered by Japanese people for years and MyKirei aims to introduce a more eco-friendly way of living to the west. MyKirei by KAO boasts innovative packaging that gets its rigidity from an air fill. While the packaging stands upright like a traditional bottle, it involves 50% less plastic in comparison. Additionally, the novel design helps to prevent contamination and makes it easy to use all the product to the very last drop. Image Credit: KAO USA ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Developing unique packaging methods that reduce plastic waste provides an opportunity for companies to appeal to environmentally conscious consumers. - **Plant-based Products:** Creating products with plant-based and biodegradable formulas is becoming a growing trend in the personal care industry as more consumers seek out sustainable and natural options. - **Japanese-inspired Design:** Incorporating elements of Japanese design into product packaging can offer a unique and eye-catching aesthetic that sets a brand apart from competitors. ### Where This Applies - **Personal Care:** The personal care industry can benefit from exploring ways to reduce plastic waste and offer more sustainable products to meet the rising demand from environmentally aware consumers. - **Packaging:** The packaging industry can utilize innovative design techniques like air-filled rigidity to create sustainable and efficient packaging solutions that improve product preservation and reduce waste. - **Consumer Goods:** Incorporating a Japanese-inspired design into consumer goods packaging can appeal to a broad global market and differentiate the product from competitors, creating new market opportunities. ## Related on Trend Hunter - [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md)