# Color-Based Personal Care Packaging Sweety & Co. Create a Slick & Modern Aesthetic for Nativa SPA By Kalin Ned | Published 2019-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/personal-care-packaging References: [behance.net](https://www.behance.net/gallery/79750505/Nativa-SPA) & [fb](http://www.fb.com/wearesweety) Porto Alegre-based company [Sweety & Co.](https://www.trendhunter.com/trends/charu-chair) revamps the personal care packaging for [Nativa SPA](https://www.trendhunter.com/trends/acerola-cherry-collection). There were a few challenges that the design firm needed to overcome — from the old-fashioned appearance to the confusing delivery of information. To rectify this, Sweety & Co. decided to focus on typography, color, and shape. The palette for the personal care packaging is varying. The design company focuses on "the hierarchy of information" in [Native SPA's](https://www.trendhunter.com/trends/native-x-jarritos) product line and uses varying vibrant colors, as well as lightweight typography to capture consumer attention. As it stands, the offerings have the potential to create a captivating "rainbow effect" on shelves which will go a long way for in-store decisions. In addition, the bottles are made to be ergonomic. Their curvy shape is intended to tie directly to the high-quality natural ingredients Native SPA utilizes. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Color-based Personal Care Packaging:** Elevating brand image through innovative color-based packaging design can provide a competitive edge in the personal care industry. - **Typography and Color Hierarchy:** Utilizing varying typography and colors in the product line can effectively communicate information and generate interest in the personal care industry. - **Ergonomic and User-friendly Design:** Creating product packaging that is both user-friendly and visually appealing can contribute to brand loyalty and the success of personal care products. ### Who This Affects Most - **Personal Care:** The personal care industry can benefit from innovative packaging design to address challenges like confusing information delivery and outdated aesthetics. - **Design:** The design industry offers opportunities to revamp personal care packaging to better cater to consumer needs and preferences. - **Retail:** Innovative packaging designs in the personal care industry can capture consumer attention in-store and drive sales through visually appealing and functional packaging. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md)