# Fun-Forward Personal Care Lines hello® Has Expanded Its Canadian Product Line with Two Formulas By Kalin Ned | Published 2025-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/personal-care-lines References: [newswire](https://www.newswire.ca/news-releases/hello-r-brings-everyday-yay-to-daily-routines-across-canada-with-two-new-launches-847409254.html)  hello® strengthens its personal care line in Canada with two new playful offerings that promise to elevate daily routines — the Dragon Dazzle toothpaste and the Sunny Daze 24-hour deodorant. With these new additions, the brand continues its mission of transforming ordinary hygiene tasks into enjoyable experiences through playful formulations and whimsical branding. The children's toothpaste features a blue raspberry flavor with visible sparkles. It is formulated with xylitol and stevia for cavity prevention, and it avoids artificial additives. hello®'s aluminum-free deodorant, on the other hand, combines citrus, white tea, and vanilla notes with skin-friendly ingredients like tea tree oil and shea butter. Like the rest of the brand's personal care line, the Sunny Daze 24-hour deodorant and the Dragon Dazzle toothpaste are vegan and cruelty-free. Image Credit: hello® ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 63% | Activity: 70% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Playful Personal Care Products:** Product lines incorporating fun and whimsical elements transform personal care routines into enjoyable and engaging experiences. - **Naturally-inspired Formulations:** Growing demand for natural ingredients in hygiene products drives innovation towards safer, synthetic-free alternatives. - **Vegan and Cruelty-free Standards:** Rising consumer interest in ethical and animal-friendly products pushes brands to adopt vegan and cruelty-free practices. ### Sectors Adopting This - **Personal Hygiene:** Personal hygiene industry benefits from integrating playful and unique sensory elements into everyday products. - **Natural Ingredients:** The natural ingredients industry sees increased innovation as brands seek alternatives to synthetic additives in consumer goods. - **Ethical Consumer Goods:** Ethical consumer goods industry gains traction as more brands prioritize vegan and cruelty-free product lines. ## Related on Trend Hunter - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Stain-Neutralizing Vitamin Toothpastes](https://www.trendhunter.com/trends/vitamin-c-toothpaste.md) - [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Melon Soda Toothpastes](https://www.trendhunter.com/trends/melon-soda-toothpaste.md)