# Vegan Personal Care Collections H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products By Rahul Kalvapalle | Published 2023-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/personal-care-collection References: [vegconomist](https://vegconomist.com/products-launches/hm-beauty-ohh-cruelty-free/) & [about.hm](https://about.hm.com/news/general-news-2023/from-h-m-beauty-comes-ohh---oh-hey-hero-.html) H&M has launched a new personal care collection that comprises an array of products that will appeal to the needs of young people whilst also offering the satisfaction of being completely cruelty-free and vegan. The 'OHH! range, which is short for 'Oh Hey Zero,' comprises 10 items that are ideal for everyday grooming. Available online and in more than 2,000 H&M retail locations around the world, this personal care collection was designed by H&M to celebrate "individuality, body acceptance and freedom of expression." The diverse product collection includes everything from anti-perspirant roll-in and hand cream to a body scrub, body serum, body wash and shaving razor. Aimed at Gen Z consumers, the 'OHH!' personal care collection is designed to be inclusive and accessible. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 31% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Personal Care:** The rise of vegan personal care products presents opportunities for companies to cater to environmentally-conscious consumers. - **Cruelty-free Beauty:** The demand for cruelty-free products creates opportunities for businesses to develop sustainable and ethical practices. - **Inclusive Beauty:** As diversity becomes increasingly important to consumers, brands that promote inclusivity have the potential to disrupt the industry. ### Who This Affects Most - **Beauty:** The beauty industry can tap into the growing demand for vegan and cruelty-free products to attract ethically-conscious consumers. - **Retail:** Retailers can differentiate themselves by offering a wide selection of products that cater to diverse needs and preferences. - **Sustainability:** Companies that prioritize sustainability can capitalize on the growing demand for environmentally-friendly products and practices. ## Related on Trend Hunter - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [High-Quality Sustainable Bodycare](https://www.trendhunter.com/trends/high-quality-sustainable-bodycare.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Vegan-Certified Pet Hair Products](https://www.trendhunter.com/trends/amore-pacific-1.md)