# Customizable Personal Breast Pumps Ameda's Mya Pro Premium Pump Gives Women Greater Control By Laura McQuarrie | Published 2019-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/personal-breast-pump References: [prnewswire](https://www.prnewswire.com/news-releases/ameda-launches-mya-pro-as-latest-in-line-of-hospital-strength-personal-breast-pumps-300846522.html) & [ameda](http://www.ameda.com) Comfort, customization and convenience were top-of-mind considerations for the creation of Ameda's new premium personal breast pump, the Mya Pro. This new addition to a collection hospital-strength personal breast pumps specifically addresses the needs of [breastfeeding women](https://www.trendhunter.com/trends/flow-nipple-shield) who struggle to find pumps with settings that are suited to their needs. The Mya Pro offers 12 levels of independently controlled expression modes and five levels of massage and stimulation. The portable, quiet and user-friendly design also includes practical features like a retractable handle, an LED light for [nighttime feeding](https://www.trendhunter.com/trends/maia), a backlit LCD timer, plus a memory function that makes it easy to automatically revert to previously used settings. Like the other [premium personal breast pumps](https://www.trendhunter.com/trends/willow-x-caraa) by Ameda, this one boasts a true closed system to prevent the spread of mold, bacteria and viruses. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Personalized Breast Pump Settings:** Technological advancements in breast pump design allow for customizable expression modes and massage levels, giving women greater control over their pumping experience. - **Portable and User-friendly Design:** The demand for breast pumps that are portable, quiet, and easy to use drives innovation in design, ensuring convenience for breastfeeding women on the go. - **Hygienic and Closed System Design:** The focus on preventing the spread of mold, bacteria, and viruses through true closed system breast pumps presents opportunities for companies to provide enhanced hygiene features and build trust with users. ### Who This Affects Most - **Breast Pump Manufacturing:** Manufacturers of breast pumps can tap into the personalized settings trend, developing pumps that offer a wide range of expression modes and massage levels to cater to individual needs. - **Consumer Electronics:** The increasing demand for portable, user-friendly breast pumps creates an opportunity for consumer electronics companies to explore the development of innovative, compact pumping devices. - **Healthcare and Hygiene Products:** The emphasis on hygienic features and closed system design in breast pumps opens up avenues for healthcare and hygiene product companies to incorporate antimicrobial materials and advanced cleaning mechanisms. ## Related on Trend Hunter - [On-the-Go Hands-Free Pumps](https://www.trendhunter.com/trends/momcozy-m9.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Convenience-Focused Double Breast Pumps](https://www.trendhunter.com/trends/double-breast-pump.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Affordable Portable Breast Pumps](https://www.trendhunter.com/trends/affordable-portable-breast-pump.md) - [Dynamic Lactation Devices](https://www.trendhunter.com/trends/mammaease.md) - [Revolutionary Wearable Breast Pumps](https://www.trendhunter.com/trends/muu-pump.md) - [Breastfeeding Pump Devices](https://www.trendhunter.com/trends/willow.md) - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md)