# Layered Denim Dresses Persona by Jeffrey Wang Applies Whole Jeans to Avant-Garde Apparel By Amelia Roblin | Published 2011-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/persona-by-jeffrey-wang References: [behance.net](http://www.behance.net/gallery/PERSONA-by-Jeffrey-Wang-caae/1540639) Denim is a fantastic fabric that can be used to construct a broad range of apparel, but one may not expect to see it form garments like those found in a project called Persona by Jeffrey Wang. Not only are copious quantities of the material used to form such heavy yet feminine fashions, but these gowns have actually be manufactured from whole pairs of [blue jeans](https://www.trendhunter.com/trends/fall-2025-denim-collection). The goal of this joint undertaking between the designer, BLANQ, the Fubon Art Foundation and [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) was to recycle old pants and keep true to their original forms. In using quite substantial components to make a collection of [quirky dresses](https://www.trendhunter.com/trends/anatomic-denim), no additional cutting or sewing was done. Persona by Jeffrey Wang sculpts five frocks from dozens of denims, fixed together simply by the insertion of safety pins. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Denim Upcycling:** The use of old denim jeans for creating avant-garde apparel is an innovative trend that incentivizes upcycling and waste reduction. - **Unconventional Textile Usage:** The use of atypical materials such as denim are seeing a rising trend in high fashion, with potential applications in streetwear and fast fashion. - **Sustainable Fashion:** Manufacturing garments by upcycling is a trend that caters to the rising demand for sustainable fashion, with potential to disrupt manufacturing in traditional fashion industries. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage this trend of denim recycling and sustainable fashion to stay on trend and appeal to a more eco-conscious audience. - **Textile Manufacturing:** Manufacturers can capitalize on the trend towards unconventional materials and upcycling to reduce waste and appeal to innovative designers like Persona by Jeffrey Wang. - **Sustainability Consulting:** With the rise of sustainable fashion and upcycling, there may be opportunities for new consulting services for companies seeking to reduce their environmental impact. ## Related on Trend Hunter - [Denim-Adorned Furniture Lines](https://www.trendhunter.com/trends/denim-furniture1.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Denim-Covered Furniture Capsules](https://www.trendhunter.com/trends/harry-nuriev.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Denim-Upholstered Modern Furniture](https://www.trendhunter.com/trends/archibald-denim.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md)