# Revival Collaboration Sunglasses The Persol x A.P.C. 649 Sunglasses are Designed in Three Colors By Michael Hemsworth | Published 2019-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/persol-x-apc-649-sunglasses References: [hiconsumption](https://hiconsumption.com/persol-x-apc-649-sunglasses/) & [persol](https://www.persol.com/usa/apc-persol#contentRecommendationWidget_1_-3012_3074457345618322660_HTML_2_APC_LP) The [Persol](https://www.trendhunter.com/trends/persol) x A.P.C. 649 Sunglasses have been unveiled as the [first-ever collaboration](https://www.trendhunter.com/trends/oamc-x-mykita-grunt-sunglasses) from the eyewear brand that brings back an iconic style in a modern, fashion-forward manner. The sunglasses are designed in collaboration with the Paris-based fashion brand in three color options including white with dark gray lenses, honey gold with gradient lenses and brown with blue-green lenses. Each of the pairs pay homage to the origin of the brand, while also giving them a crisp refresh to make them relevant for discerning consumers who might be on the hunt for a hipper style of eyewear. The Persol x A.P.C. 649 Sunglasses are set to be available for purchase soon with the exact date and pricing not yet announced by the brands. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaboration Sunglasses:** The trend of collaboration sunglasses presents opportunities to merge fashion brands and eyewear companies for unique, limited-edition products. - **Iconic Style Revival:** Reviving iconic styles like the Persol x A.P.C. 649 Sunglasses presents opportunities to reintroduce vintage designs with modern updates to appeal to fashion-forward consumers. - **Fashion-forward Eyewear:** The trend of fashion-forward eyewear showcases opportunities for brands to create stylish and on-trend eyewear options for consumers looking to make a fashion statement. ### Who This Affects Most - **Eyewear:** The eyewear industry can leverage collaboration trends to create innovative and stylish sunglasses that cater to various consumer preferences. - **Fashion:** The fashion industry can collaborate with eyewear brands to create unique and fashionable sunglasses that offer a fresh perspective to consumers. - **Accessories:** The accessories industry can explore collaborations with eyewear brands to create trendy and eye-catching sunglasses that complement different fashion styles. ## Related on Trend Hunter - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Sportscar-Inspired Eyewear](https://www.trendhunter.com/trends/iconic-curved-p8952.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Jiu-Jitsu-Inspired Eyewear Collections](https://www.trendhunter.com/trends/ap-x-oakley-collection.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md)