# Optical Illusion Laundry Ads These Interactive Persil Print Ads Show Stains Magically Disappearing By Laura McQuarrie | Published 2014-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/persil References: [coloribus](http://www.coloribus.com/adsarchive/prints/persil-wine-19451555/resizes/1024/) & [persilstore](http://www.persilstore.com/) There's not to much that's fun about laundry, which makes advertising it that much more difficult—but these print ads for [Persil](https://www.trendhunter.com/trends/laundry-suit) are at least interactive, which is more than you can say for a lot of [laundry ads](https://www.trendhunter.com/trends/ariel-pods-the-big-one). The ads are presented like [optical illusions](https://www.trendhunter.com/trends/the-outside-book), showing off the power of the laundry wash. Blurry words like "wine," "curry" and "ink" are shown like stains on a white fabric and viewers are instructed to stare at a small bottle of Persil for 10 seconds to make the stained words magically disappear. The ads by DDB Mexico are a brilliant way to demonstrate the product's power without a consumer having to pick up or purchase a bottle, as well as burn the look of Persil bottles into the backs of people's minds. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Print Ads:** Using interactive elements in print ads to engage consumers and provide unique experiences. - **Optical Illusion Advertising:** Using optical illusions to create attention-grabbing and memorable ad campaigns. - **Demonstrating Product Power:** Finding creative ways to showcase the effectiveness of a product without the need for physical interaction. ### Industries Being Reshaped - **Advertising:** Utilizing interactive and visually captivating ad techniques to capture audience attention and create brand recall. - **Laundry and Cleaning Products:** Innovating in the laundry and cleaning industry by incorporating interactive and visually compelling marketing strategies. - **Consumer Goods:** Creating disruptive advertising campaigns that captivate consumers and leave a lasting impression, even in traditional industries. ## Related on Trend Hunter - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Short Cycle Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash1.md) - [Quick Wash Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Convenient Detergent Sheets](https://www.trendhunter.com/trends/persil-laundry-detergent-sheets.md)