# Scientific Laundry Commercials This Persil Laundry Super Bowl Ad Stars Bill Nye the Science Guy By Laura McQuarrie | Published 2017-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/persil-laundry References: [hellogiggles](http://hellogiggles.com/bill-nye-is-the-only-one-who-could-make-this-commercial-for-laundry-detergent-so-delightful/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [youtube](https://www.youtube.com/watch?v=SZeKTIWgUfM) This year's Big Game commercial for the Super Bowl LI from [Persil laundry](https://www.trendhunter.com/trends/dylon-detergent) starred an expert that many viewers can attribute their love of science to—Bill Nye "The Science Guy." The 'Science of Clean: 10 Dimensions' ad opens with Bill Nye conducting an experiment that leaves a stain of cranberry and wine on his pristine white lab coat. Just as he seems to get defeated by the fact that he's ruined yet another lab coat in the name of science, The Professional steps in to show how Persil ProClean’s new formula works in multiple ways to offer a deep clean. Nostalgia is an important factor in marketing to Millennials, a group that wants to authentically talk about, share and purchase products that remind them of the way things used to be in their childhood. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Scientific Marketing:** The use of scientific experts in advertising campaigns adds credibility and trust to the product being marketed. - **Nostalgia Marketing:** Incorporating nostalgic elements in marketing campaigns can appeal to millennials and evoke emotions that lead to consumer loyalty. - **Multi-functional Products:** Products that serve multiple purposes and offer added benefits appeal to consumers who value convenience. ### Where This Applies - **Laundry Industry:** Innovations in laundry products and advertising can disrupt the industry and lead to increased market share. - **Advertising Industry:** The use of scientific experts and nostalgia in advertising campaigns can set companies apart and generate consumer buzz. - **Consumer Goods Industry:** Offering multi-functional products that meet the needs of today's busy consumers presents a disruptive opportunity to gain market share. ## Related on Trend Hunter - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Double-Sized Laundry Pods](https://www.trendhunter.com/trends/ariel-pods-the-big-one.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md) - [Short Cycle Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash1.md) - [Commercial-Grade Laundry Products](https://www.trendhunter.com/trends/pg-professional-laundry-care.md) - [Quick Wash Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash.md) - [AI-Driven Washing Innovations](https://www.trendhunter.com/trends/smartwash-technology.md) - [Deep-Cleaning Laundry Pods](https://www.trendhunter.com/trends/concentrated-cleaning-1.md)